A NEW APPROACH TO WEB DESIGN

WE KEEP YOUR BUSINESS GOALS IN MIND.

 

HIRING A WEBSITE DESIGNER IS A MAJOR STEP.

You are entrusting this huge marketing tool to someone outside your company and you want to know that you’re in good hands. Too many of our clients have suffered with flaky, unresponsive website designers – or website designers who delivered a bad product and the client had no idea what they were getting until it was too late. We avoid these pitfalls by using a defined process that hits deadlines, keeps the communication going, and delivers your perfect website.

 

INDUSTRY RESEARCH

Overview and understanding of your competitors and what other companies are doing in your industry ideal. You can pinpoint your specialty and see where the holes are in your industry that can be filled.

Keyword Research - Once we get an understanding of your audience, it’s important to find out how people are searching for your content through keyword research. This allows you to see the estimated global and local search volume, ranking difficulty, and also predicts the cost of running paid campaigns. Through this research you can decipher which terms and phrases to target in order to attract the right visitors to your website.

 
 

ONSITE SEO

This consists of all the factors on a website page that influence search engine ranking. In order to get found for the keywords that are chosen in your keyword strategy, it’s important to optimize every page that is created on your website. All pages should include the appropriate keyword within the content, page properties, and the image tags. Performing onsite SEO for all current and future pages that you build out for your website is very important

PREMIUM CONTENT & COPY WRITE

Premium content converts visitors to leads on your website. Specifically, premium content is an offer that contains unique informational value to your target audience. Visitors are willing to fill out a form with their contact information in order to gain access to your premium content. Examples of premium content are eBooks, Webinars, Whitepapers, Case Studies, etc.

 
 

LANDING PAGE DESIGN

Landing pages are where premium content lives. Sending your potential clients to landing pages where you capture their information and create new leads for your sales team is the best practice. A good landing page is eye-catching, properly designed, and attracts new leads. The basis of a good landing page is to have a desired user action, which is what you want your visitors to do once they land on your page.

SOCIAL MARKETING

Social media is The platform for sharing content and odds are your audience is engaging on at least one social media platform. Sharing content on your social media accounts allows you to reach your audience on multiple channels- Facebook, Twitter, Google+, LinkedIn. Social media acts as a gateway for potential prospects to find your website so it is important to be relevant, active and engaging in this sphere.

 
 

BLOG WRITING, AND POSTING

Blogging is the basis of bringing traffic to your website and relevant visitors will come to your site when you blog about the right content. The key is to create content around your buyer personas pain points and main industry topics. Keeping up with blogging is high priority in getting your website found online, the more frequent you blog the more visitors you will attract.

CALL-TO-ACTION CREATION

A call-to-action (CTA) can make or break your website's lead acquisition rate. CTA's direct visitors to your premium content landing pages. We work with the branding of your website in order to create professional and exceptional graphic buttons your visitors will be compelled to click. We think of CTA as mini billboards positioned on your website to direct visitors to the next steps you want them to take.

 
 

PAY-PER-CLICK

PPC campaigns give you an opportunity to put your message in front of an audience that is seeking your product or service. Through keyword research, strategic bidding, and a compelling advertisement you can get the results you want. PPC is no longer limited to search engines, you can also run PPC campaigns on various social media platforms.

LEAD NURTURING

The best way to move a lead through a sales funnel is to launch lead nurturing campaigns. You can do this with a workflow which allows you to trigger a follow-up email or a series of emails based on the action that a lead may take. This helps nurture and educate leads so they are prompted to take next steps and prepared before they even talk to a sales person.

 
 

AUTOMATED WORKFLOWS

Workflows are more than just a lead nurturing tool. They help you automate common marketing processes, moving leads through your funnel in an efficient way. Sending marketing emails, changing contact properties, and sending internal notification emails, are all possible with workflows. They bring marketers the same kind of automation a sophisticated CRM system provides to sales, bridging the gap between both processes.

RETAINING CUSTOMERS

Closing sales and getting customers are great goals to have. But I think the inbound marketing mentality supports the fact that the relationship with your customers doesn’t need to end there. After you bring in leads from online tactics you can focus on turning customers into promoters of your business. After all, the best advocates of your products or services are those that have experience with them. Options for continued retention processes include implementing referral programs, continued customer education pieces, and segmenting customer newsletters in order to keep your customers coming back for more.

 

BROCHURE

$895

Template
  • Budget is your top priority
  • You need a simple, but professional look to communicate your brand
  • You have 30 days to dedicate to this project
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LEAD-GEN

$1295

Custom


  • You need a custom look and feel
  • You want multiple photo galleries, portfolios or custom forms
  • You need help organizing your content developing your message
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CORPORATE

$1495

Fully Custom


  • Your business requires a fully customized design
  • You want custom graphics on multiple pages
  • You would like heavy emphasis on User Experience

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