Our Managed Digital Marketing Services include Google Ads, Display Ads & Remarketing campaigns.
Google Ads Management Overview
Our PPC management experts will strategize the best plan for you. We'll use our knowledge and experience to develop an effective strategy that helps you reach your paid advertising goals within your budget.
Paid search marketing is the quickest and most controllable way to get your business in front of people who are looking for your products or services. Because you only pay for qualified traffic, it is easy to control the budget and return on investment for your campaign.
Pay-Per-Click Google Ads Management
Search pay-per-click management
We never “set it & forget it”. PPC advertising gives you the opportunity to pay for top positions on search engines and appear on relevant partner websites. Pay-per-click marketing delivers instant traffic and offers many ways to compliment existing SEO strategies by testing keywords, business models, and marketplace verticals, and it allows you to develop your overall Internet marketing strategy, and any SEO plans armed with facts, not assumptions.
There is a science to finding high numbers of low volume keywords (very specific long tail keywords) that are less expensive to advertise on but still provide significant ROI. These can be used to hedge against the more expensive high volume keywords, significantly lowering the average cost-per-click (CPC) across your entire campaign. Every business, big or small, should be running PPC.
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You own the Google Ads Account!
What makes us stand out from our competitors is that we do not keep your Google Ads account. If you choose to stop working with us, you take all of our work with you, no questions asked.
Industry Discovery & Keyword Research
We evaluate your industry, products and services; your competitors and position in the marketplace; to strategize your target personas and their needs; your business goals, marketing objectives, brand identity.
To tailor a PPC campaign that's right for you, we will get to know your business, industry sector, competitors and USP's. Then can we work with you to develop a strategy that's going to deliver the results you need.
Tracking Code Installation
It is essential to get Google Analytics and Google Ads conversion tracking installed on your website. These tools are utilized to optimize your account as it allows us to see what campaigns, ads or keywords are converting.
We ensure your adverts are tightly focused to the ad group's keywords and to the landing pages on your website; with a strong call to action and continuous testing we can be sure you're getting the right traffic at the lowest cost you could pay.
Ad extensions have become a vital part of the PPC arsenal. Ad extensions transform your ad text and give you the opportunity to stand out over your competitors. If you're not using ad extensions in today's bid landscape, then you're missing a trick.
Without the right data, optimizing a PPC campaign would be a shot in the dark. One of the very first things we do is to make sure the tracking is setup properly, giving us all the data we need to optimize the accounts going forward.
Ad Campaign Setup
At Lead Advisors, we understand that our clients are seeking to target their ads to optimal audiences. That is why we do hours of research, create buyer personas and avatars to ensure we are targeting the perfect audience to generate conversions.
Budget optimization is essential for paid advertising, and it’s not something to take on blindly. We optimize individual keyword bids and daily budgets that can ensure your campaign is performing with efficiency.
Reporting & Analytics
- We understand that power of reporting and analytics. By linking your Google Ads to your Google Analytics, we’ll be able to better measure how your advertising campaigns are doing and how we can further optimize.
- Conversions, clicks, views and events
Remarketing & Retargeting Strategy
Remarketing helps keep your customers’ attention. Remarketing is a very important piece of your paid search advertising puzzle and it will help you capitalize on ad spend dollars. Remarketing works by dropping a cookie on the browser of anyone that visits your site. We use that cookie to show them ads created specifically for your business or brand and as they visit other websites. They will see your ads which closes the gap and get them back to your site.
Our Advertising Services can help your business grow.
Display ads help you reach new audiences and highlight your products and services. Your display ads will appear across the Google Display Network, which includes millions of websites across all industries.
The social media giant has over a 1 billion users and people are watching 50% more video on the platform year over year. For marketers and small business owners, this represents a huge opportunity to get in front of a target audience.
Our YouTube ads management services are provided by display advertising experts highly experienced in promoting businesses in very competitive niches and guarantee to provide maximized results for your budget. YouTube is by far the largest video advertising platform and second largest search engine in the world.
Run laser-targeted advertisements to people based on their interests and online behaviors. We can target specific ages, locations, income levels, and much more!
Send your email list to us and we can run custom ads to your email database. If you have the emails of previous leads or customers, say hello to repeat sales and new referrals.
Add retargeting pixels to your website and advertise to recent website visitors. Only 1-2% of visitors convert on their first visit. We’ll use retargeting to increase your rate of conversions.
What makes us different from our competitors is that you will OWN the Google Ads Account! If you choose to leave, you take all of our work with you! BIG ASSET
Afterall…. We will never stop working for you
We will review and conduct an audit to ensure we never stop improving your campaigns.
- What’s working and what’s not?
- Who is connecting with you on social media?
- How does your social media compare to that of your competitors?
- Which social platform does your target market use?
Want to increase your web traffic? Get in touch