What is Retargeting?

Retargeting converts window-shoppers into buyers. Generally, 2% of shoppers convert on the first visit to an online store. Retargeting brings back the other 98%. Retargeting works by keeping track of people who visit your site and displaying your retargeting ads to them as they visit other sites online.
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How does Retargeting work?

Technically, all you have to do is place a JavaScript tag in the footer of your website. This code creates a list of people who visit your site by placing anonymous retargeting "cookies" in their browsers. The list allows AdRoll (or other retargeting vendors) to display retargeting ads to your potential customers as they visit other sites. Since AdRoll works with the largest ad exchanges, we can retarget your customers just about anywhere they might go online.

Why retargeting is so effective?

Retargeting generates greater online sales by keeping your brand front and center and bringing "window shoppers" back when they're ready to buy. Every time your customer sees your retargeting ads, your brand gains traction and more recognition. The high click-through rates and increased conversions that are typical with retargeting campaigns underscore the value of good branding and repeated exposure.

Retargeting best practices?

Retargeting is most effective if you segment your visitors (e.g., people who looked at shoes vs. pants) and tailor the retargeting ads shown to each group, or you can decide not to retarget them at all (e.g., people who converted).

The best-performing retargeting creative has a clear call-to-action and promotes an offer.

Different products warrant different retargeting time windows. For example, people shopping for travel should be retargeted immediately; people shopping for luxury goods should be retargeted later.

Why us?

We’re experts... Lead Advisors is a full advertising agency & marketing consultancy firm. Over 10 years of experience helping businesses with their direct marketing. We provide a synergistic approach to online advertising by promoting brands and restructuring your current online presence to ensure you have the best online sales funnel fully evolved with your social media & search engine channels.

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Frequently Asked Questions

Web Development

Domain & Hosting
LeadAdvisors prefers that you use your exiting domain, we will need the login information to your provider in order to move your site to your old hosting to new hosting.
Where does the content come from?
The content comes from you, we will include content that you send us, or that is already up on your existing website. we're happy to write content for you, our content creation pacakges starting at $499.
How are the changes made to the site?
Once your campaign has been set up, we immediately begin working on your account. Given the organic nature of our service and your growth, you can expect to start seeing results in about 12-24 hours.
What is monthly maintenance fee?
Monthly update comes with a defined number of monthly updates to your site per your request. the monthly cost will help your on-going maintenance cost lower than paying an hourly rate. this maintenance fee includes the web hosting fee
What is monthly payment for?
We don’t offer long-term contracts and instead we trust our work by delivering results. We will build your own accounts and our services require ongoing maintenance, optimization, adding and since we do not use BOTS to engage with other users, it requires us a lot of management and organization to ensure your account is consistently growing.