Market Definition

Many companies struggle due to having a market that has been loosely defined either too widely or narrowly.

Some bad examples include:

Fortune 500 organizations. This market definition is to wide leading to marketing that is inefficient and unnecessary spending to convert leads.
Manufacturing facilities with more than 100 employees. This market definition is too narrow leading to lost opportunities.

Lead Advisors utilizes the best practices to help you identify and create the ideal market. We do this by looking at existing information in order to isolate the best segments for you to target. We also increase the accuracy of your lists through cleaning. The outcome is a database that is highly targeted and will increase the effectiveness and costs of your marketing and sales processes.

Lead Advisors Best Processes for Prospect Development