Even with all the hype around social media sales and digital marketing, websites vs. landing pages still play an essential role in a company’s online presence. Ideally, there are critical strategies in designing a site, creating social media pages, and generating content that will grow and engage your audience with features.
When a business, artist, or freelancer goes online, they want their platforms to shine. Typically, they want to get a website that looks fantastic and has all the information customers and partners will need.
Using a website and a landing page together helps draw in leads and spark interest in a product, service, or mission. Landing pages are a great way to communicate a message in a simple, direct way.
Understanding how to take advantage of websites and landing pages is key to building a great online and social proof brand.
Here are seven differences that will help businesses use both effectively.
The Basic Differences
There are some general guidelines around websites vs. landing pages.
What is a Website?
Usually, websites have five or more pages of content, and there is more depth to websites that allow visitors to get detailed information about the company, product, or mission.
A typical website gives some background on the founding team, contact info, pricing, and other necessary details. The pages of the website are easy to navigate and understand.
What is a Landing page?
However, landing pages vs. other web pages need to be more direct. They’re targeted, single-page sites that explain or promote a specific product.
They rarely have a complex web design. Some landing page elements include action-oriented inbound marketing text, product images, and a form to fill out sales conversion.
Landing page vs. Homepage
A landing page should always represent your brand in its fullest form (in other words, don’t use it as an “about me” section of sorts), so this means include imagery and colors that help convey how you feel about your company’s values. This can make all the difference when trying to attract a certain demographic.
This is because most people are not interested in reading through pages of text to know what someone does or who they are; they want to be intrigued from the first second they land on a website. Landing Pages allow for more time-intensive copywriting without sacrificing content quality – which helps set up expectations accordingly while also providing higher conversion rates.
6 Key Elements for Every High Converting Landing Page
A landing page is a single web page that appears in response to clicking on an advertisement or link. It is the first impression of your company, product, or service, and thus it has to be perfect. If you do not have the right elements on your landing pages, chances are they will not convert at all. This blog post will give you six key elements for high converting landing pages that every business should include when designing their next campaign.
These 6 Key Elements Include:
Headline – Title or main topic of your content
Subheadline – This is for if you have a similar subtopic to your title
Images – Eye-catching, interesting graphics or relatable images about your content
Description – A short description or paragraph describing what your landing page contains
CTA Form – Call to Action (CTA) form is essential to help make those curious visitors into potential clients
Proof Elements – If you work with reputable brands or clients, add their logo.
Websites Tell the Corporate Story
Most businesses should use a website because they tell their story with social proof.
If a company wants a long-term online presence, it will be hard to build a lasting audience with just a landing page vs. the online web. Customers and partners want to see a web page like a home page or product web page, implying that a business is established and reputable.
Another great benefit of websites is companies can include a Frequently Asked Questions web page (FAQs). This helps save time from having to answer the same questions repeatedly.
Full services websites are fantastic for customers or partners who want to see the company as a whole.
Websites Track Behavior to Increase Conversion
Companies can also use websites to their advantage because they track user behavior. Web designers can see what links and what image visitors click on the page design and what routes they take through the website.
Understanding customer behavior can help companies build a website that effectively captures their interests. They can place products or pricing information in optimal locations with the most viewership.
Landing Pages are a Call to Action
When businesses create a landing page, they want to target users with a specific offer or product. They want the landing page vs. another web page to be impactful. A landing page has to be well designed and just the right length for a page design.
Landing pages that are too short can leave the customer uncertain about the offer, while a landing page that’s too long can muddle the message. The best landing pages are calls to action that trigger customers to purchase or some other conversion form.
They either get a potential customer’s information or lead to a sale or business transaction from social proof.
How many landing pages should a website have?
Every landing page should contain a different call-to-action to entice visitor engagement. A site can also be made up of multiple pages with similar content, such as “About Us” and “Contact Information/Location” pages. Sites that are more focused oftentimes rank higher in search results.
With higher search results, more visitors are likely to see your site
Why is it important for companies to have an online presence?
Ideally, there are critical strategies in designing a site, creating social media pages, and generating content that will grow and engage your audience with features.
Businesses need to create their website because they need to present themselves.
What is a Landing Page When Talking About Digital Marketing?
Landings Pages require less work because they’re designed with only this goal in mind. A website is often made up of many different types of content, including blogs or newsletters, which may lead visitors to stay on the site longer than intended. Landing pages have no such distractions, so people create accounts then quickly leave after their desired action has been completed.
Landing Pages are Lead Generation Machines
Not everyone is ready to buy something the first time they see it, and Online shoppers need multiple interactions with a product before they make a purchase. Landing pages, though, are suitable for lead captures.
Many customers are happy to fill out a form to get more information, a free sample, or another freebie.
Effective businesses collect email addresses in an email list and re-target those customers with ads after a certain period. Once shoppers see the product or offer again, they’ll feel more comfortable making a purchase.
Landing Pages are Affordable and Easily Adapted
Landing pages are short and easy to build, so they’re more affordable than websites. Companies with well-thought-out online marketing strategies can create multiple landing pages.
Each landing page will appeal to a different customer demographic or budget. Many businesses go through several iterations of a landing page before one strikes a chord online. There may be something different in the web copy or another image that resonates with buyers.
Regardless, it takes time and testing to get things right.
Websites Have Larger Product Selection
A key difference in a website and landing page debate is that websites can highlight more products.
Landing pages should only focus on a single product or offer to be effective. That offer could include a bundle of products, but the point is to keep the customer focused and lead to some eventual action.
On the other hand, websites have the room to list several products. They provide space for customers to peruse and discover new items or services. They’re great at expanding customer and partner relationships.
How does a web page help a business?
Web pages can help a business by showing off the company’s products and services, contact information, location.
What are some benefits of web design? Web designers have many tools at their disposal to create interactive websites with features such as videos.
Web designers must know what they want before beginning. This entails deciding on objectives for website visitors, SEO strategy, and social media content, in addition to planning how often it will be updated. Websites should also account for mobile devices so that people browsing from smartphones or tablets have the same experience.
An important decision is choosing which hosting platform best fits your needs.
How to make sure your site is successful?
A website may sometimes be referred to as a “hub”- it houses all of your content but can become overwhelming with so many different pages to choose from. On the other hand, a landing page is designed specifically for one particular purpose, eliminating that problem – making it easier for you, your readers, and Google!
This also means that if someone clicks away without signing up, they’ll see what they were looking for instead of being taken back to a homepage or some random old article. We’re not saying that websites should never have more than one function (that would defeat the point), but when setting out in business, make sure every webpage has a specific goal before moving on to creating another- this way, you’ll always know where people are going.
Content Delivery on A Landing Page vs. Website Page
Content on a landing web page needs to be short and to the point. Companies are increasingly using short video clips to explain or highlight a product, and they’ll include before and after pictures or the results of a service they provide.
Websites have virtually no limit on the amount of content they can host or generate. Most businesses house a blog or web seminars on their website, and they post newsletters to keep audiences engaged.
Websites utilize content to amplify what they’re doing. The best businesses use websites in conjunction with landing pages.
They work hand in hand to develop leads and close sales. Websites advertise services and tell the story. They work best when they drive traffic and increase brand visibility.
Understanding the differences and how to use websites and a landing page is a hallmark of every successful business. Set up an appointment today to get the most out of your business web pages.
Landing Page Optimization Tools
A/B testing to see which page converts best.
Heatmaps and scroll maps to find out where people click on the page.
Split URL Testing – Run two different versions of a web page simultaneously, with one version as your control group– then compare conversion rates between the two groups.
Landing Page Optimizer: Get insights into how visitors interact with content on a landing page so you can optimize for better conversions.”Landing Page vs. Web Page” “This post is about what makes them different from each other and why businesses should have both types of websites!”
The point of this blog post is that there’s more than just one way to get online traffic. It all depends on your goals!
Why choose a landing page instead of a website?
A Landing page is designed for specific campaign launches and generating email subscribers or leads through lead forms.
Lead generation is the primary reason many businesses create a landing page and not websites. If you’re trying to generate leads through your website, it needs more than just contact info and basic marketing content.
If you work in digital marketing, have a product or service to offer, or are trying to promote your mission with clarity and simplicity, a landing page and web pages can be invaluable tools. The landing page helps drive the right message home by using simple language that directs attention towards one goal.
It’s also important for marketers who want people to take action on their site-based content (i.e., subscribe) to use website design and landing page design together as complementary tools when communicating a message.
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