Social Media Marketing Plan: A Guide to Success


The social media industry has grown to be a major player in the world economy, and is allowing every individual to create a profile for their business, project, or just to keep in touch with friends. Whatever you may be using your social media platform for, the fact is this: social media allows you to connect with billions of people around the world, which offers extreme opportunity for any type of personal venture.

Are you interested in getting more traffic and increasing your follower base? Stay tuned while we outline the essential steps to creating the best social media marketing plan.

Choose Your Platform

Before you jump into creating a social media profile, it is wise to determine what you will be using the account for. Different social media platforms cater to different user needs. Twitter, for example, provides an easy way to spread text to many different users, while it offers limited graphic functionality. Instagram is a great platform to share visual content. The user feed presents material in a clear manner, and by using the proper hashtags, your content can reach the “Explore” page, a section where relevant content is displayed to users all of the world.

Instead of using every possible social media marketing platform that is out there, you are better off focusing your efforts on a few channels that result in consistent content creation and user interaction.

Of course, when choosing your ideal social media marketing platform, you need to choose the channel that caters to your ideal audience. Ask yourself, “What is the average demographic of my customer, and what platform are they most likely to use?” By keeping these questions in mind you can narrow your focus to get real results on your social media marketing profile.

Create Valuable Content

Once you have determined the ideal outlet for your product, project, or business venture, it is time to create content that offers real value to your users. Effective content accomplishes one if not all of the following categories:

                -Does the material explain your market?

                -Does the material answer important questions?

                -Is the content attractive and share-worthy?

                -Does the content tell your company story?

Remember, when you create content, you are directing it at your ideal audience. Because of this, great material to provide can be industry-related information, industry secrets or innovations, walkthroughs or guides for a specific brand activity, and other company related topics.

Power of Visual

Visual content is extremely powerful in any industry and on any social media marketing platform. Graphics and other types of visual material are around 40 times more likely to be shared, used by over 71% of marketers in the industry, and are over 2 times more likely to get engagement on Facebook alone.

It is clear that viewers are drawn to visual content, and it can often lead to more interaction with the material. We have described a few free visual content tools below to help you craft the best social media marketing content:


Canva is a graphics editor with an easy-to-use interface. The software provides an array of templates to fit your specific company theme. However, if you have the time and are more interested in creation, Canva gives you the option to create custom content as well. Check out the Canva website here to see other features available.


GIPHY is a great platform for both access to a variety of gifs and for content creation. The service allows you to utilize and create GIFs that are great at drawing the attention of platform users.  You are able to choose from a collection of photos, videos, and website URLs to combine and create GIF multimedia.

In the modern age of rapid information sharing and meme creation, GIPHY, linked here, is a great tool for custom content. Create some innovative material that will give insight into the ins-and-outs of your business or industry.


Animoto is another great business promotion tool that allows you to create visually appealing slideshows by combining photos, videos, and text excerpts. These slideshows, also known as storyboards, are available for custom creation and template formatting alike. Some of the built-in story board templates include seasonal promotions, how-to-guides, advertisement space, and a variety of business-specific options. Check out the Animoto website here, and try using the service to optimize your social media marketing venture.

Build Community

By building momentum among your follower base and hosting different promotions or events, you can expand your brand’s sense of community. The more people that know about your brand or company, the more likely they are to share it with other people. By hosting events and providing consistent user interaction, you build community among your industry that can result in extreme social media growth. Some of these tactics include:


When you offer something in exchange for sharing or interacting with content, you are incentivizing your users to do so. This is any easy way to get people to click or like your material. It is common to offer a small reward for content interaction, but often times a grand prize is offered for the highest number of likes or shares. Referrals can be a great way to build “hype” among your followers, or to get your initial follower base as you are just starting out.

Surveys / ”Call to Action”

Often times, you are able to get user feedback through the functionality of the social media marketing platform. This feedback can come in the form of surveys, product reviews, or even just a comment. When you provoke the user to interact, usually with a question or attractive deal, you are getting feedback about your brand.

This is extremely valuable, as you can see into the mind of your specific audience base. What’s even better, the user that interacts with your content is more likely to remember your brand or industry. Remember to be human in your interactions; users can tell when content is genuine and may get annoyed if constantly bombarded by obnoxious marketing material.


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