Using social media to brand your business isn’t groundbreaking anymore. Been there, done that? But although social is still important for branding and generating buzz, it’s increasingly used for lead generation.
At Lead Advisors, we’ve found that tapping into social media channels can transform your lead generation efforts.
Social for Lead Generation Power Tips
Don’t take yourself too seriously
Organic isn’t enough on its own; don’t be afraid to pay to boost your presence
Focus on valuable content and solid offers
Create strong calls-to-action (CTAs)
Always add value
Never forget that social is a two-way street
Social marketing is shifting away from company-to-buyer marketing, and toward influence marketing.
Need proof? A recent Forrester survey found that only 20% of buyers believe what a brand says about itself, because people view any brand-to-buyer communication as an advertisement. Conversely, 70% of buyers trust the recommendations of their friends and family.
When people learn about your brand through social, it gives you the opportunity to turn those “Likes” into leads. By adding elements of social to your campaigns, you empower customers, prospects, and fans to become brand advocates.
Leveraging the power of peer-to-peer communication delivers no- or low-cost brand lift and increased brand authenticity. Because your audience’s peers have nothing to gain by recommending a product, peer-to-peer word of mouth is one of the most credible forms of “advertising”.
FACEBOOK & INSTAGRAM
Facebook and Instagram boast the largest user base of any social network, so it’s essential that you have a presence there. Formerly dismissed by marketers as too “personal” for business correspondence, it’s become an increasingly common way to deliver messaging. With more than 2.13 billion users, and many opportunities for paid advertisements, Facebook is a critical element of any lead generation campaign.
So what works on Facebook & Instagram for lead generation? The key is to strike a balance between offering content that is valuable for brand positioning, and offering content that is fun and shareable on social channels. If you can show value to your followers, your lead generation efforts can have a true network effect.
At Lead Advisors, we are always experimenting with different types of ads, new content, and eye catching visuals. We’ve found that to successfully generate leads on Facebook & Instagram, you need:
Eye catching visuals
Mass audience appeal and shareability
A clear CTA
While this is only the tip of the iceburg when it comes to social and lead generation, this should give you the push needed to take your social lead generation strategy much more seriously. If you don’t want to go it alone and need professional help, please reach out to us at 888-761-9139.
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