7 SEO Best Practices for Mobile in 2021

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The best practices for mobile SEO can take your company’s online presence to the next level! This will enable you to serve potential customers anytime and anywhere! Make sure to leave a great first impression when people see your brand on smartphones.

We’ll kick things off by going through each of mobile SEO’s best practices. Then, we will emphasize why your brand needs mobile SEO. With it, your brand will do more than rank higher on search engines!

Now that everyone has a smartphone, people can browse the internet whenever and wherever they want. As a result, it can properly represent your company no matter the medium! More folks will be seeing your website, so make sure it’s in top shape when it does.

The 7 mobile SEO practices you need this year

The 7 mobile SEO practices you need this year

  1. Set your website configuration.
  2. Check your web pages.
  3. Allow bots to scan your website.
  4. Make sure your website loads quickly.
  5. Your site should load properly.
  6. Make sure your website is presentable.
  7. Track your website’s performance.

#1. Set your website configuration.

Set your website configuration.

Google launched its mobile-first index in 2018. This is where the search engine keeps all the data gathered from websites, and indexing allows it to understand these bits of information.

The entire web uses this type of index nowadays. In response, people used the following methods to configure their websites:

  • Separate sites – The oldest website configuration method involved creating two different versions. One was for PCs, while the other was for mobile phones. However, this took a lot of time and effort, which is why some companies still are not using the newer methods.
  • Dynamic serving – A website will have one URL to lead visitors to versions that match their devices. This meant creating a webpage for every model and screen size of smartphones! As you can imagine, this also took too much time and effort.
  • Responsive web design – This method involves a single URL that adapts each visitor’s device. The owner doesn’t have to make multiple web pages, and they load faster. More importantly, Google prefers this method over the others.

Plan your website carefully. Be sure about your website configuration. Otherwise, you’ll end up wasting time and money. As we said, it’s enough for companies to avoid the new methods.

Related Article: Website vs. Landing Page: Key Differences for Business

#2. Check your web pages.

Check your web pages.

Your website contains several web pages. Each page on your site plays an important role in the user experience, and that is why you must check them one by one.

Fortunately, you can do this without spending a dime. Google Search Console is a free service that contains all the needed tools. Here’s how you can use it to test web pages:

  1. Open the Google Search Console.
  2. Find the “Mobile Usability” button. A menu should appear, and it will show the results that visitors get when they head to your website.
  3. Check the results for any issues. If there are any, the Console will show notifications and provide steps for fixing the problems.

Alternatively, you may use the Google Mobile-Friendly Test Tool. It works like Google’s homepage, and just add your website’s URL on the search bar and click the button below.

It would be best if you still visit the sites yourself. Use a device that isn’t connected to your company, though. In other words, it should not link to your online tools.

Your device may have cookies or apps that work on that site. Having them means you can access them easier than your customers. As a result, you’ll get a little experience.

On the other hand, a random device can show you how regular folks see your website. You should use more than one method, though. There are many best practices for mobile SEO.

#3. Allow bots to scan your website.

Allow bots to scan your website.

We often think of the internet as some “web.” It has billions of online resources that are all connected. If it’s a web, then it must have “spiders” too, right?

They come from search engines like Google. These search spiders perform the indexing we discussed. In other words, they’re the ones connecting the various sites.

You may dislike real-life spiders. However, you should learn to love these! Let them access your website’s resources. This will allow the search spiders to learn more about your site.

As a result, the search spiders can easily add your website to the Google Index. You may perform the following steps to facilitate indexing:

  1. Access robots.txt – Open the file to see if it allows access for search spiders. Enter your homepage using the URL followed by “/robots.txt.”
  2. Google Search Console – Open the Console and look for the Google Index section. Then, click on it to see the Blocked Resources. Also, you can make sure that search spiders have access by using the Fetch And Render tool.
  3. Create an XML sitemap – Once you’re done, send them to the Google Search Console. Make sure you include your mobile website.

Related Article: How to Generate Leads

#4. Make sure your website loads quickly.

Make sure your website loads quickly.

Let’s say you allow online purchases on your website. If it has long load times, your customers will likely leave you. They won’t hang around if they can get better service elsewhere!

What’s more, your lead generation will take a hit if your website is slow. For example, you’ll have a hard time getting qualified leads if your site loads too slowly.

Here’s another reason. Let’s say your customer finally locked in their purchase. If you take too long to process the transaction, they’re likely to change their mind and leave.

This is why page speed is important. Thankfully, Google’s mobile speed test can help you. Similar to the earlier Google tools, it’s free and simple to use.

It will show you how fast your website loads. The test will even show you how your website performs in mobile and desktop searches. Also, it will provide solutions.

What’s more, try Mobile Analysis with Google Developers PageSpeed Insights. Afterward, perform regular checks with the PageSpeed Insights analyzer tool.

#5. Your site should load properly.

Your site should load properly.

Perhaps your website has minimal load times. However, you may find that it looks wrong on some devices, which might result from poor web optimization.

For example, parts of the website may appear in the wrong segments. Perhaps users have to adjust the page themselves because the text is too big.

In turn, visitors quickly leave your site, and this could raise your bounce rate. Fortunately, the best mobile SEO practices for this issue are similar on desktop. See how to fix this below:

  • Make user-friendly menus – Your menus should not appear on your homepage. Otherwise, they’ll take up important space on the page. Instead, it should show up as a pull-down menu or toggle.
  • Adjust the screen size – Your website should adapt to each visitor’s screen size. Use responsive web design or dynamic serving.
  • Offer easy search – Make it easy for users to access the search bar. Your search filters should lower the chances of producing zero results.
  • Include widgets – If you’ve checked your competitors’ websites, you may have noticed a small button in the bottom right corner. These often lead you to a customer service representative or a chatbot, and it’s a small detail that can make a huge difference in user experience.

#6. Make sure your website is presentable.

Make sure your website is presentable.

Let’s say you’ve used the best practices for mobile SEO so far. Your website has minimal load times, and it’s easy to use. Yet, you still have minimal site traffic. What could be the problem?

Your website shouldn’t just focus on functions, and it must also be top-notch in its form. It should look pretty, but not pretty hard to view! Improve it using these steps:

  • Writing short paragraphs – Smartphones have limited screen space, and you don’t want huge walls of text using up so much of it. Instead, divide them into smaller paragraphs. This article applies this mobile SEO method!
  • Using bullet points – Don’t use paragraphs for lists. Otherwise, readers will have to strain their eyes just to read every sentence. Use bullet points instead. If you noticed, this article applied this principle.
  • Choosing the right fonts – A fancy font style can make your website unique. However, readers might find it hard to read. Use simple ones like Arial instead. Use other ways to dazzling your audience.
  • Picking the right colors – Your web pages shouldn’t be drab and dull. On the other hand, it shouldn’t hurt eyes with too many colors. Use one color for the background and another for text.

The other sponsored content on Inquirer USA may serve as examples. Each one follows these mobile SEO methods. For example, see this one about Fiverr guest post services.

Related Article: How to Write Guest Blogs That Generate Leads

#7. Track your website’s performance.

Track your website’s performance.

You’re done after performing the best practices for mobile SEO. No, optimizing your content is a never-ending process, and you must keep up with the internet’s constant changes.

The Google search engine is always updating. Also, operating systems like Windows change, and web browsers and mobile devices do this too.

This means your website may not perform as well as it did before. This is why you must keep up with the latest tech updates. Then, redo the mobile SEO methods accordingly.

Are mobile SEO’s best practices important?

Are mobile SEO’s best practices important?

When the internet first came, we only had bulky computers. These large machines were the only way you could browse websites back then, and that’s why websites were only made for those.

As years passed, smartphones became popular, and people can now use them to check your website. As a result, it changed how everyone used the internet.

In 2020, 50.34% of people searched using smartphones, and only 46.67% used desktops. In turn, mobile traffic now dominates the eCommerce market worldwide.

For more details, check this relevant graph from SEMRush. Right now, we’ll take a closer look at the reasons why you must optimize for mobile:

  • Mobile user experience is important – Mobile page SEO will determine your brand’s first impression with potential customers.
  • Boosting mobile sales – More than 2 billion people bought stuff on the internet in 2020. What’s more, e-retail sales went beyond 4.2 trillion US dollars worldwide. If you’re selling on the internet, these should convince you to perform the best practices for mobile SEO.
  • Voice search and local SEO – More people use voice assistants like Siri or Alexa nowadays. Make sure your brand is the first thing they recommend. Also, mobile SEO’s best practices may help with local SEO.

Related Article: Can Inbound Linking Hurt My Ranking?

Final Thoughts

This article shows you the basics of mobile SEO. However, it would help if you learned more to use it for your business truly, and this means taking time to learn about structured data and user agents.

Of course, you don’t have time for that. You have a company to run, and it might be much better to outsource the optimization instead. This way, you’ll get great results with less time and money.

Fortunately, we’re here to provide the SEO expertise you deserve. With LeadAdvisors, you can rest assured that your digital marketing is in capable hands.

Learn more about mobile SEO’s best practices

Why is mobile SEO important?

More people prefer to use mobile devices when browsing the internet. This is why you must be creating content that is suited for these gadgets. In turn, you’ll rank high on the search results. What’s more, you’ll be able to provide a better user experience and project a positive brand image.

How can I have better mobile SEO?

Your web pages should load correctly on any smartphone model or brand, and they should not take too long to load and are hard to read. Still, you should follow desktop SEO practices, such as internal linking. Follow Google search requirements when writing your meta descriptions, alt texts, anchor texts, and title tags.

What are SEO tools?

These are online services that allow you to optimize content for search engines. Google provides a wide range of free SEO options. On the other hand, paying for other services like SEMRush tools is a good idea. For best results, you should use a combination of free and paid options.

 

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