Writing an article is always interesting and requires highly specialized skills. With the advent of the internet and search engines, you also need to consider SEO when writing blogs. Writing good, SEO friendly blog or articles can also get your article chances of ranking faster and more likely.
Expressing thoughts verbally is easy, but writing in a way that is easily understood is quite difficult.
Writing on websites or blogs requires more skills than writing on paper. It takes a lot of thought processes involved where you go back and keep updating to where it always gets better.
You have to consider two aspects when writing blog posts: Readers (human) and Search Engines (bots).
The Human Aspect of The Content
The quality of content: Same as products and services, quality in SEO friendly blog posts is also critical. Quality will bring your readers back.
Relevant Content: Relevancy is important because only relevant readers will read your article. Even focus on your meta description is relevant. Readers pay attention to that.
Organic Content: Original content increases readership. Readers like new information in a new style.
For Internet bots, read the full article as this article is specifically focused on writing posts that are visible to Internet bots.
Characteristics of an SEO Friendly Blog Post/article
Two ways available on the internet to reach your readers: first send them a direct link to the article or optimized post to place it in the top ten results called Search Engine Optimization.
We are discussing here how to write SEO Friendly Blog posts or, in easy wording, search engine-friendly posts.
The more readers read your post, the more users and search engines will rank higher in search results.
The Perfect Blog Post
8 rules you should follow to write an SEO friendly blog post:
1. GRAB ATTENTION
Headlines are read before anything else is. So use this opportunity to grab your readers’ attention and make them feel compelled to read on. The meta description is a great way to initially bring readers in.
2. PRO SEO TIPS
If you can get a reader to read your blog post’s first 3-4 sentences, they are 3x as likely to read your entire article.
3. EXPERT INSIGHT
The featured image serves as a way to shorten the width of the page. Readers prefer fewer characters per line, so by adding a featured image, you’re catering to your audience’s preferences.
4. KEY BENEFIT
With a sub-header, your goal is to benefit your reader, something of value to them that will entice them to keep reading.
Promise people what they will learn or what benefit they will get out of this article.
5. WHAT YOU WANT
This part is up to you. CTA #1 should offer something of value to the reader and give the writer something in return. For example, try “Click to Tweets,” which readers can easily quote your work. Also, use this area for an email opt-in.
Create content that’s super easy to follow. Use practical ideas to paint a clear picture of the topic. Then, use the step-by-step tutorials, bullet points, videos, graphics, etc., to support everything.
7. PURCHASE / OPT-IN
Here’s your last chance to get your readers to do what you want them to do. Use a strong call to action and make it clear that you address any hesitation a reader might have in what you’re asking for.
How to Write SEO Friendly Blog or Article?
Think Before You Write (Research)
The very first rule of when you start writing is research. You have decided on the topic. Now research your topic as more as you can.
The research will give you a broader view of the topic. You will be able to generate quality content. Once you have quality content, readers will likely read more, and eventually, search engines will rank your link high in search results. Make sure to look out for things like keyword stuffing, certain internal linking, and if your featured snippet looks clean.
Research and use keywords, which you will put in an article.
Also, research important information related to the topic.
Research facts and figures related to your topic.
Research and include appropriate and optimized images with relevant alt text and possible anchor text
The keyword is the most significant aspect of blog post writing. After deciding the blog post topic, the next thing to focus on is keyword selection.
Use a keyword research tool to analyze that which keyword is most searched and relevant to the topic.
Google Keyword Planner is the best free tool for this purpose, which allows the writer to know which keyword has the most search rate and competition. In addition, Google Keyword Planner also gives the advantages of running the advertising campaign.
You can also get suggestions by typing on Google Search. Write half of the sentence and let Google suggest you different keywords. A keyword that contains 3 or 4 words and gives complete meaning is called Long Tail Keywords.
For example, Small Businesses Ideas With Low Investment is a long tail keyword offering complete information.
Google search engines prefer long-tail keywords and easily recognize the concept of a post.
Ensure that the selected keyword is added in a suitable amount, not too little, making a blog post-under-optimized and not too large, making a blog post-over-optimized.
The average density of the Keyword is 1.5% to 2%. It means, if your post contains 1000 words, the keyword should be included around 15 to 20 times.
SEO Tips:Excessive use of a keyword will make a blog post-over-optimized.
The use of LSI (Latent Semantic Indexing) is good for SEO friendly blog posts. LSI is a synonym of the primary keyword.
LSI has two benefits: First, search engines rank higher posts in which LSI uses, and secondly, keyword density remains under control.
Keyword must be added in the title, in each main heading, once or twice in subheadings (depending on the number of subheadings), introductory paragraph, the body of the blog post, and conclusion.
Title of Blog Post
Your blog title is used as a suggestion for the title in Google’s search results. Describe your business in a concise, informative phrase.
Domain names are an important part of Google’s search results. Choose a descriptive and easy-to-read domain name for your website. Sub pages on your website should also be easy to read. For example, use www.leadadvisors.net/services instead of www.leadadvisors.net/prodid?12345.
Meta descriptions are page summaries often used by Google and other search engines on the search results page. Write unique descriptions for each page in 160 characters or less.
The title should be specific to the search query.
If the search query is about the process of uploading YouTube videos, then the title of your blog should be about how to upload YouTube videos, rather than what is YouTube Video?
Titles start with interrogative pronouns like How, What, Who, and Why are the most appealing titles.
These titles reflect direct questions toward the topic of the blog post. For example, Titles that start with numbers also appeal to readers.
A title must contain related keywords selected for the topic. For example, your topic is about making money online. The keyword is “Restaurant Marketing Ideas.” The title can be Top 10 Best Restaurant Marketing Ideas.
The title length must be within 55-65 letters. Lengthy titles do not show completely in search results.
If the reader doesn’t see the full title, how can he know that this title contains information he is looking for?
Three main parts of post structure: Introduction, Body, and Conclusion.
Don’t you want every single person who clicked on one of your articles to read it from start to end, unable to pull their eyes away from the screen?
An introduction has one single purpose: to entice the reader to read the whole article. It has complete information about the article. What is this post all about?
The body contains all the information about the title. Research the topic. Express your thoughts, learning, and experience.
Write every possible information which you believe can be a good addition to the reader’s knowledge.
Related conclusion with the introduction. If you have asked the question, make sure you have answered it till now.
If you have written a story, make sure the end of the story also has been told.
SEO friendly Blog Post needs readers’ involvement. Reader involvement expresses when readers comment on the post.
Ask one question at the end of every article to engage the reader and invite them to give their thoughts on the topic.
The more and more reader comments and shares post, the chances of the appearance of the blog post on top searches will increase. In this case, when you add links, focus on your search volume, and work on the overall user experience, you can definitely increase hits on your blog or post.
Using headings is an awesome idea to engage the reader for the full article. However, always try to break the article into different paragraphs. Each paragraph should have an independent theme.
Heading increases the visibility of the post. Reader skips reading when he or she sees a lot of words without breaking and subheadings.
Subheadings give direction to readers on what the whole article is all about. For making an SEO friendly blog post, use H1, H2, H3, and so on. Search engine crawlers catch the words through headings.
H1, H2, H3… H6 has importance, respectively. Post title automatically selects as an H1 heading. Subheadings consider as H2, and minor headings consider h3.
The more subheadings in the blog post, the more chances are present in search engine crawlers. Therefore, use the selected main keyword in subheadings.
Length of Article
An SEO friendly blog post length is an interesting topic to discuss. But, of course, everyone has a different opinion about it.
Let me tell you something. First, do not prolong blog posts without reason and do not write a short post that ignores relevant information.
Write as per your topic’s demands. The article must contain 300 words at least.
Experts say that post having above 2000 words length have good readership but don’t forget 2 main aspects:
A reader read articles for 3-4 minutes on average. (For this purpose, make your post length around 1000 to 1500 words)
The bounce rate goes high when the reader switches too quickly. (For this purpose, make your post length around 2000 to 2500 words) Yes, it is quite difficult to manage both aspects at the same time. That’s the way I suggest that write blog posts naturally.
Do not prolong without reason, and do not ignore important information to make your post short.
Every piece of writing needs proofreading. Proofreading is critical for every blog post. But, I am sure you don’t want to lose your readers.
When readers open a link to read something, basically, you are reading the writer’s thoughts. So if he finds some mistake, grammatical, spelling, or misleading facts and figures, he assumed the writer is immature.
He will definitely not come back again. So proofread your blog content not once, not twice, even three times to get the best piece of writing.
Here are simple SEO tips for proofreading:
Proofread the next day of writing with a fresh mind. Maybe you got something to write a new section for content.
Proofread structure of sentences, arrangements of paragraphs, grammatical and spelling mistakes.
Use professional services of proofreading or let your friend proofreading your piece of writing. Everyone has different thoughts and styles.
Allow readers to point out mistakes if found. I appreciate their efforts and be sorry for them. This little effort will retain and engage your readers.
Writing an article is technical because you have to consider search engines and to be an SEO friendly blog post as well.
Proper keyword research, keyword placement, technical sound titles and headings, appealing introduction and body, and proofreading are critical for every blog post make traffic and increased the number of users.
Which tip is most important in writing SEO friendly blog posts, in your opinion? Share your thoughts with our readers.
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