Writing an article is always interesting and requires highly specialized skills. With the advent of the internet and search engines, you also need to consider SEO when writing for blogs. Writing good, SEO friendly articles can also get your article ranked fast.
Expressing thoughts verbally is easy, but writing in a way that easily understood is quite difficult.
Writing on websites or blogs requires more skills than writing on paper.
You have to consider two aspects when you are writing blog posts: Readers (human) and Search Engines (bots).
The Human Aspect of The Content
The quality of content: Same as products and services, quality in a blog post is also critical. Quality will bring your readers back.
Relevant Content: Relevancy is important because only relevant readers will read your article.
Organic Content: Original content increases readership. Readers like new information in a new style.
For Internet bots, read the full article as this article is specifically focused on the tips to write posts that are visible to Internet bots.
Characteristics of an SEO Friendly Blog Post/article
Two ways available on the internet to reach your readers: first send them a direct link to the article or optimized post to place it in the top ten search results, which is called Search Engine Optimization.
We are discussing here how to write SEO Friendly Blog Post or in easy wording, search engine friendly post.
The more readers read your post, the more search engine will rank high in search results.
The Perfect Blog Post
8 rules you should follow to write blog post SEO friendly:
1. GRAB ATTENTION
Headlines are read before anything else is. Use this opportunity to grab the attention of your readers and make them feel compelled to read on.
2. PRO TIP
If you can get a reader to read the first 3-4 sentences of your blog post, they are 3x as likely to read your entire article.
3. EXPERT INSIGHT
The featured image serves as a way to shorten the width of the page. Readers prefer fewer characters per line, so by adding a featured image, you’re catering to the preferences of your audience.
4. KEY BENEFIT
With a sub-header, your goal is to provide a benefit to your reader, something of value to them that will entice them to keep reading.
Promise people what they will learn or what benefit they will get out of this article.
5. WHAT YOU WANT
This part is up to you. CTA #1 should offer something of value to the reader and give you the writer something in return. Try “Click to Tweets” which readers can easily quote your work. Also, use this area for an email opt-in.
Create content that’s super easy to follow, Use practical ideas to paint a clear picture of the topic. Use the step by step tutorials, bullet points, videos, graphics, etc to support everything.
7. PURCHASE / OPT-IN
Here’s your last chance to get your readers to do what you want them to do. Use a strong call to action and make it clear that you address any hesitation a reader might have in what you’re asking for.
How to Write SEO Friendly Article?
Think Before You Write (Research)
The very first rule of writing is research. You have decided on the topic. Now research your topic as more as you can.
The research will give you a broader view of the topic.
You will be able to generate quality content. Once you have quality content, readers will likely read more and eventually search engines will rank your link high in search results.
Research keywords, which you will use in an article.
Research important information related to the topic.
Research facts and figures related to your topic.
Research and include appropriate and optimized images
The keyword is the most significant aspect of blog post writing.
After deciding the blog post topic, the next thing to focus on is keyword selection.
Use a keyword research tool to analyze that which keyword is most searched and relevant to the topic.
Google Keyword Planner is the best free tool for this purpose, which allows the writer to know which keyword has the most search rate as well as competition.
Google Keyword Planner also gives the advantages of running the advertising campaign.
You can also get suggestions by typing on Google Search. Write half of the sentence and let Google suggest you different keywords.
A keyword that contains 3 or 4 words and gives complete meaning is called Long Tail Keywords.
For example, Small Businesses Ideas With Low Investment is a long tail keyword offering complete information.
Search engines prefer long-tail keywords and easily recognize the concept of a post.
Make sure that the selected keyword is added in a suitable amount, not too less which makes a blog post under optimized and not too large which makes a blog post-over-optimized.
The average density of the Keyword is 1.5% to 2%. It means, if your post contains 1000 words, the keyword should be included around 15 to 20 times.
Tip:Excessive use of a keyword will make a blog post over optimized.
Use of LSI (Latent Semantic Indexing) is good for SEO blog post. LSI is synonyms of the primary keyword.
LSI has two benefits: First search engine rank high post in which LSI uses and secondly keyword density remains under control.
Tip:Keyword must be added in the title, in each main heading, once or twice in subheadings (depending on the number of subheadings), introductory paragraph, the body of the blog post, and conclusion.
Title of Blog Post
Your blog title is used as a suggestion for the title in Google’s search results. Describe your business in a concise, informative phrase.
Domain names are an important part of Google’s search results. Choose a descriptive and easy-to-read domain name for your website. Sub-pages should also be easy to read. For example, use www.leadadvisors.net/services instead of www.leadadvisors.net/prodid?12345.
Meta descriptions are page summaries often used by Google and other search engines on the search results page. Write unique descriptions for each page in 160 characters or less.
The title should be specific to the search query.
If the search query is about the process of uploading YouTube videos, then your post title should be about how to upload YouTube videos, rather than what is YouTube Video?
Titles start with interrogative pronouns like How, What, Who, and Why are most appealing titles.
These titles reflect direct questions toward the topic of the blog post. For example, Titles start with numbers also appeal to readers.
A title must contain keywords selected for the topic. For example, your topic is about making money online. The keyword is “Restaurant Marketing Ideas”. The title can be Top 10 Best Restaurant Marketing Ideas
The title length must be within 55-65 letters. Lengthy titles do not show completely in search results.
If the reader doesn’t see full title how can he know that this title contains information he is looking for?
Three main part of post structure: Introduction, Body, and Conclusion.
Don’t you want every single person clicked on one of your articles to read it from start to end, unable to pull their eyes away from the screen?
An introduction has one single purpose: to entice the reader to read the whole article. It has complete information about the article. What is this post all about?
The body contains each and every information about the title. Do research on the topic. Express your thoughts, learning, and experience.
Write every possible information which you believe can be a good addition to the reader’s knowledge.
Related conclusion with the introduction. If you have asked the question, make sure you have answered till now.
If you have written a story, make sure the end of the story also has been told.
SEO friendly Blog Post needs readers’ involvement. Reader involvement expresses when readers comment on the post.
Ask one question at the end of every article to engage the reader and invite them to give their thoughts on the topic.
The more and more reader comments and shares post, the chances of appearance of the blog post on top searches will increase.
Using headings is an awesome idea to engage the reader for the full article.
Always try to break the article into different paragraphs. Each paragraph should have an independent theme.
Heading increases the visibility of the post. Reader skips reading when he or she sees a lot of words without breaking and subheadings.
Subheadings give direction to readers what the whole article is all about.
For making blog post SEO friendly, use H1, H2, H3, and so on. Search engine crawlers catch the words through headings.
H1, H2, H3… H6 has importance respectively.
Post title automatically selects as an H1 heading. Subheadings consider as H2 and minor headings consider h3.
The more subheadings in the blog post, the more chances are present to appear in search engine crawlers. Use the selected keyword in subheadings.
Length of Article
Blog post length is an interesting topic to discuss. Everyone has a different opinion about it.
Let me tell you something. Do not prolong blog post without any reason and do not write the short post which ignores relevant information.
Write as per your topic’s demands. The article must contain 300 words at least.
Experts say that post having above 2000 words length have good readership but don’t forget 2 main aspects:
A reader read articles 3-4 minutes on average. (For this purpose, make your post length around 1000 to 1500 words)
The bounce rate goes high when the reader switches too quickly. (For this purpose, make your post length around 2000 to 2500 words)
Yes, it is quite difficult to manage both aspects at the same time, that’s the way I suggest that write blog post naturally.
Do not prolong without any reason and do not ignore important information just to make your post short.
Every piece of writing needs proofreading. Proofreading is critical for every blog post.
I am damn sure, you don’t want to lose your readers.
When readers open a link to read something,
basically, you are reading the writer’s thoughts.
If he finds some mistake, grammatical, spelling or
misleading facts and figures, he assumed writer as
He will definitely not come back again. Proofread your content not once, not twice, even three times to get the best piece of writing.
Here are simple tips to proofread:
Proofread the next day of writing with the fresh mind. Maybe you got something new.
Proofread structure of sentences, arrangements of paragraphs, grammatical and spelling mistakes.
Use professional services of proofreading or let your friend proofreading your piece of writing. Everyone has different thoughts and styles.
Allow readers to point out mistakes if found. I appreciate their efforts and be sorry for it. This little effort will retain and engage your readers.
Writing an article is technical because you have to consider search engines as well.
Proper keyword research, keyword placement, technical sound titles and headings, appealing introduction and body, and proofreading are very critical for every blog post.
Which tip is most important in writing an SEO friendly blog post in your opinion? Share your thoughts with our readers.
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.