Creating brand customers recognize and trust is the dream of every business. Your brand’s identity influences visitor traffic and helps keep customers. However, it isn’t easy to spread awareness. That’s where social media can help.
Social media is a tool brands use to create their brand image, meeting social media users where they are. Using social media for your brand your brand’s reach while letting you connect with your target audience. A definite win!
This article will discuss the benefits of social media branding, the steps you’ll take to use it in your digital marketing plans, and tips to ensure your success on social media.
What is Social Media Marketing?
Social media marketing is using social media to promote your product or service, or in this case, your brand. Think of social media advertising you see as you scroll on your phone. Odds are that these brands and their products are familiar to you through social media.
What Can Branding On Social Media Do For My Brand?
Branding is all about spreading awareness, which is what social media is designed for, in a way. Instead of a personal brand like influencers promote, you promote your business.
Using social media platforms for branding can:
Bring More Brand Awareness
Billions of people use social media daily to connect with others through social posts, buy services and products, or find information. With your business on social media, you can reach more users than you would in traditional marketing, leading to more people becoming familiar with your brand.
Generate Leads For Your Brand
Social media can be a useful tool to bring more inbound traffic to your website. Posting a link to your website can bring potential customers to the beginning of the sales funnel, leading to more traffic to your page.
Your Brand Becomes A Player In Your Market
With social media, it’s super easy to use your page to interact with users. By doing so, you can build relationships with users that will showcase your brand’s voice and lead to loyal customers.
How Do I Start Using Social Media For Branding?
To use social media for your brand, you need to create a social media branding strategy to meet your goals and help brand building. A social media strategy for branding includes:
Ensuring your brand is ready for social media.
Finding the right social media platforms.
Analyzing your progress.
Make Sure Your Brand Is Optimal for Social Media
Before you jump onto your social media accounts and start posting, it’s important to make sure your brand and voice are ready for social media channels. To do this, take stock of what your brand is all about.
How to Create a Brand Voice
The first step to branding is to have a brand voice that stands out. This is the personality you will use, and your customers will be familiar with. Just be sure that your brand’s voice doesn’t change and confuse your users. To create a voice for your brand, follow these steps.
Review the Mission Statement and Core Values: To ensure your voice authentically showcases your brand, take a look at your mission statement and values. What are your brand’s personal values, what does it find important? This will help you create a more concise brand voice.
Current Content and Messaging: Look through the content that has already been published. What worked? What didn’t? Try and figure out what your successful content has in common with each other. This way, you can use those strategies for your brand moving forward.
Research Your Audience and Buyer Persona: The best way to know if your voice works is by asking your audience. Taking a survey or asking for feedback on your brand from customers allows you to create a voice for your brand that works for your target audience instead of blindly creating one and hoping it works.
‘What you are and what you’re not’ list: Sometimes the easiest way is to figure out who you are by deciding who you’re not. Create a list of what your voice shouldn’t be, like abrupt or rude, then create a list of what you want to be based on them.
Other Parts To Consider
Logo: your brand logo should be an image that ties into your brand’s personality. This will be the same logo you use in your digital marketing, social media campaigns, and anything to do with your business.
Color palette: Users take in your content with their eyes. You want to make sure that your brand is pleasing to look at. Find a base color you want to use colors that would work well with it.
Fonts: Fonts can be great to show your brand’s personality, but don’t go overboard. You want to make sure your brand name is legible to all readers.
Tagline: Also known as slogans, this message will stick with your customers. Think of all the popular taglines you can recite off your head. More than likely, the ones you remember are short, snappy, and embody what the brand is all about.
Tone: One important part of your social media branding is the voice you will use in your content. This will help you build your brand. For example, if you’re a serious brand, your content should have a professional attitude. Likewise, a laid-back tone would work if your brand is more laid back.
Create A Social Media Branding Strategy
Creating a social media branding strategy is similar to creating a social media strategy. The difference between the two is that branding on social media is focused on brand awareness. Let’s create a strong social media marketing strategy!
The process of creating a social media strategy for your brand includes:
- Identify Your Goals and Needs
While the general goal of branding social media is to increase brand awareness, there are sure to be specific goals you want your brand to meet. Maybe you want more brand recognition on a specific social media platform. Perhaps you wish to showcase your brand image to a new demographic.
- Understand The Platform You Want to Use
You can use all kinds of social media platforms for your social media marketing strategy. That doesn’t mean every one of them will be beneficial to you. We’ll discuss choosing the right social media platform a little later.
- Create a Content Strategy
This is where you figure out what kind of content you want to post and how frequently you want to post.
- Tracking and Analyzing
Tracking the progress of your social media posts is crucial to your social media marketing plan, as it tells you what’s working and what you need to change.
Choose The Right Social Media Platforms
Finding the right platforms for your brand can be pretty tough. It’s easy to think you can make a social media account for every social network and reap the rewards automatically. If you’re a large company, you might have the workforce to do that. However, most businesses don’t have the time, money, or energy.
The best way to use social media is to focus on a few social media apps. Remember, the quickest way to success is to post frequently and consistently. You’ll probably have trouble doing that with six different social media platforms.
Here are a few things to consider when choosing your social media channels:
You Need Not Use Every Platform: each social media platform comes with its benefits and pitfalls, making it pretty difficult to balance every platform at once.
Be Sure to Understand What Your Needs and Goals Are: the goals and needs you used to create your social media branding strategy can also come in handy here. Look through your goals, then look through the features of each platform to decide which one can help you the most.
Be Aware of How Each Platform You Use Differs: if you use multiple platforms for your branding, be sure to understand how they differ. While you can use the same content for different channels, you might need to make changes to ensure your content is optimized for each channel.
Different Social Media Networks to Consider:
A picture and video-based platform, this is a great site to publish short content for viewers.
There are over 1 billion active Instagram accounts, with 25 million of profiles belonging to businesses.
The platform is known for its influencers willing to use their personal brand page to highlight your page. The perfect influencer network for your business could be one click away.
The more likes and comments on your post in a short amount of time, the more followers will see it.
70% of posts aren’t seen on the platform.
Posts are not chronological for viewers.
There’s a focus on users’ engagement, meaning they only show what a user might be interested in.
Facebook is a social network that allows you to connect with your audience in a variety of ways through your content.
You can publish different kinds of content for your Facebook page, from a blog post to a video.
With over 2 billion users worldwide, you have a broader audience to reach.
Facebook supplies analytics to keep you up to date.
While Facebook has a broad audience, it’s also great for reaching a target audience through a Facebook ad.
With everyone on Facebook, it can be hard to catch a user’s eye.
Keep an eye on comments on your posts. Negative comments under posts can occur.
Branding on the platform takes commitment to run as you make new connections with customers and keep track of your content.
Twitter is known for its short but sweet messages that connect people worldwide. You can publish different types of content, though there are limitations.
Twitter creates shortened URLs.
You can schedule a tweet(s), allowing you to remain consistent with content output.
The platform has a data tracker in-house that can keep you up to date on your content.
Using your twitter account to create a community takes time.
It’s quite easy for your business to be deemed a spammer while promoting your brand, losing your credibility.
The social platform comes with limitations. First, you can only tweet 140 characters in a tweet. Also, Twitter users can only follow 2000 accounts. That means you’re fighting against celebrities, other businesses, and someone’s best friend to get their attention
Visual content content platform, this is great for longform video content and informative content.
A video provides great visuals to keep viewers’ attention.
You can create video ads that other content creators can share on their Youtube channel.
Unlike other platforms, like Instagram, there’s no limit to how long your content can be.
Your video can be connected to other videos that have nothing to do with you.
The point of using social media is to promote your brand. Youtube videos require their own promotion, which can be a hassle.
Every “like” you get on a video doesn’t mean you get a customer.
Choose What Content To Post
The content you create for your social media profiles depends on a few factors: the platform you are using, your audience, and your strategy. Remember, to create a memorable brand persona, you need quality content that users want.
The best way to publish content consistently is to create a content strategy. That way, you can keep track of your content creation, ensure that you’re creating engaging content, and measure success.
Another useful tool you can utilize is a social media calendar. This can help you plan your posts and keep a record for analytics.
Another useful tool you can utilize is a social media calendar. This can help you plan your posts and keep a record for analytics.
Content marketing can be its own headache. Why not leave it with the professionals?
LeadAdvisors is a content marketing agency that specializes in creating written content that captivates readers for a long while. We’ll take care of your content while you take care of your business goals.
Keep Track of Your Success
It cannot be stated enough how important tracking is. Tracking allows you to track how many people are viewing your content. This helps you determine what parts of your content strategy are working and compare your [success] to your competitors.
What makes tracking tricky for social media is that certain components change depending on your chosen platform.
For example, tracking clicks for your Instagram channel can mean a completely different thing on Youtube. It’s best to do your research to make sure you’re tracking your content correctly.
The best method to ensure you’re looking at the right metrics is to use a tool. You can use a boatload of tools for your social media strategy, and it can be hard to choose which one is best for you. The good news is that many popular social media channels have tracking analytics within their platforms. Keeping track is easy once you know what each metric means to you.
Some other tools you can use include:
A free tool that allows you to track data, schedule posts, and delegate tasks to others.
Helps you keep track of your traffic on platforms. That’s the great part-it can be used for all platforms, not specific ones.
Did I mention it’s free?
Advertised as an all-in-one social media platform, this popular tool helps you boost engagement on your social media.
Social Media Marketing Tips For Your Brand
● Know your audience and where they are.
● be consistent in your posting
● be sure to keep track of how your posts are doing
● Create different types of content
● Interact, don’t just post
And there you have it. You’ve learned how to ensure your branding is ready for social media, how to find the right social network to market on, and how to create content and track your success. You’re ready to use social media marketing for your brand!
Like all good things, branding on social media takes time and commitment. This isn’t something you can do in a day and walk away from. With the right dedication, you will see more traffic to your brand.
You don’t have to stress if you don’t have the time or energy to create content and keep tabs on it. LeadAdivsors is here to help. We can create a content strategy that guarantees profits in the form of more sales traffic.
Ready to work with us? Click here.
The elements of branding are the voice of your brand, brand identity, brand promise, the values of your brand, as well as the position and targeting of your brand.
The story. Everyone loves a good story. While the actual product or service you supply is important, there’s more than likely a slew of competitors that offer the same thing. Your story is what makes you stand out to your customers and what will keep them coming back.
The three essential parts of branding are the content you publish, the consistency of that content, and the community you create with your users around that content. If you publish content your users want to see on a consistent basis, and take the time to connect with your media followers to cultivate a community, you’ll have a successful brand.