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What is a website without visitors?  It is just as good as a well-staffed office without clients and associates.  This Is how CTA ‘Call To Action’ can help you generate more leads and boost conversion.

Definitely, it will turn out to be unproductive. Getting visitors to explore your site requires a reasonable measure of online marketing. 

That is why you can’t underestimate the importance of CTAs when trying to generate leads for pages on your websites.

In the world of CTAs, never forget that converting visitors into leads requires you to fuse up a number of vital elements. 

This is because an effective landing page has to come with a great sense of direction. There is a purpose which your website serves. 

Hence, your CTA must be in a contextual agreement with the goals in which your website was created.

To gain a better understanding of how CTA helps you generate more leads, let’s first see what CTA is.

What is CTA?

Also known as a Call To Action, CTA is a very important part of an advert, story, webpage or any piece of content.

Either written or spoken that encourages its readers or hearers to do something in line with the goal of your content.

In the case of blogs that are in the marketing niche, It is usually the connecting point between your content and the aim with which the content was created. 

Hence, your marketing blog post will be incomplete without a well-tailored CTA.

The effects of a well-constructed CTA can be rightly seen in the number of apps and websites the average internet user utilizes daily.

Types of CTA’s

There are a variety of CTA types.  An audience can be called out to carry out the following types of actions.

Sign Up

This CTA type is a broad one that can even cover the scope of other CTA types. 

Here, the audience can be invited to sign up for a free trial, an upcoming event, a software product or any package that starts with a registration process.


Rather than encouraging an individual to make a purchase, this type of CTA extends an invitation to the audience to a subscription package. 

This arrangement allows the subscriber to receive updates from the company.

Blogs and YouTube channels are popular channels that make use of the “subscribe” type of CTA.

Try for Free

The average person likes getting things for free. 

To this end, another effective CTA type is the “try for free” CTA. 

It is not uncommon for company websites to offer free trial versions of their services to their target market today. 

This CTA type allows people to have a feel of the services they will be getting and they get to decide if it is worth every penny they will be parting with for the service or not.

Learn More

Sometimes, more information within a context that is suitable for a target audience is contained elsewhere. 

To get this to them, a “learn more” CTA can be very effective.

However, It can only be effective if the target audience is impressed by the content that precedes it.

How CTA Helps You Generate More Leads

Basically, CTAs are designed to help you attain a reasonable measure of lead capture. 

However, to get a clear picture of how call-to-action CTA can help you generate more leads. You need to understand how the following works.

Use of Simple, yet Effective CTA’s

When your visitors can immediately understand every message you are passing across the moment they land on your page.

They subconsciously appreciate the fact that everything was broken down to the simplest level.

  More so, they see it as a representation of your brand.

They will be made to believe they won’t have any issue whenever they are making use of your product or services.

A vivid example can be found in Ever note’s CTA. 

The design on the application’s website makes it quite easy for users to see what the app does.

how it can be used and the advantages of using the app over other competitor apps.

Another brand that has employed the use of simple CTAs is Dropbox.

An interesting dimension in which they enhanced their simplicity to their advantage is the use of negative space. 

The negative space refers to a not-so-radiant background and the simple and subtle look of the graphics on their homepage.

This worked for them in the sense that it created a sense of importance for the “sign up for free” CTA button. 

This has a brighter outlook as a result of the blue background assigned to it, thereby making it stand out when compared to every other content on the page.

There are a host of popular brands that makes use of negative space in constructing lead-generating CTAs. 

Good examples of these are Prezi, Full Bundle and many more.

It won’t be a bad idea to take a cue from these brands if you want to explore the use of negative space as a lead-generating tool.

Great Call-to-Action Phrases

Another dimension towards using CTAs to generate more leads for your brand or company is the use of killer phrases with a deep sense of urgency. 

In other words, phrases that summarize the exact need of your target audience.

Netflix proved to be a good example in this regard. 

One fear users have about clicking the subscription button is the stress of canceling the subscription if they don’t like it. 

Netflix capitalized on this situation by positioning a “cancel anytime” right at the top of the subscription button.

This automatically sends a positive message to the target audience. 

They are assured that they will unsubscribe with ease if they ever want to do so. 

More so, they earn their trust of the target audience as subscribers will get the impression that the brand is confident in its services so much that they are offering an “unsubscribe” button to whoever is not satisfied. 

All these things have helped them increase conversion.

Balancing Multiple CTA Buttons on a Page

If the model of your goods or services requires that you have more than one set of the target audience. Chances are you are kind of confused as to how you will design your call to action. 

If you are stuck in this corner, you can simply find your way out using the multiple calls to action buttons.

Don’t even wonder if it is going to increase conversion rates because it surely will.  If it didn’t, successful brands such as Uber would not be utilizing this CTA model.

The Uber brand targets car owners who are interested in being Uber drivers and also, it targets people who are willing to use their transport services. 

To get to these two sets of people at once, Uber makes use of a captivating video showing riders and drivers having a good time riding and working respectively. 

To cap it all, the CTA at the top reads “make money while driving your car”

Another dimension to using multiple CTA buttons can be in the area of signing up for your services. 

Some find one signing up channel easier than the other.

It is, therefore, a good idea to use several social media channels as sign-up options to persuade lazy targets to do your bidding. 

Pinterest did a good job of employing this tactic.


Call to action ‘CTA’ plays a vital role in increasing the number of leads if it is structured with relevant content that suits the target audience. 

It is possible to combine two or even all three tip-offs through which CTAs can help you generate more leads.

It is at your discretion to determine what will work best for your brand.

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