Content Cannibalization – What to Know & How to Avoid It

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If your online traffic isn’t budging, you might have a case of content cannibalization. It’s when you have multiple pages targeting the same keyword. As a result, search engine spiders can’t make sense of your content, so they can’t rank it properly on results pages. It’s as if your webpages are fighting amongst themselves, with your SEO always losing!

We know how much time and money it takes to perform search engine optimization. We all want the best for our content, but sometimes we make mistakes that may undermine all our efforts. Content cannibalization is one such mistake that you can avoid, though. We explain how you can identify, solve, and prevent this SEO dilemma.

We will start by sharing more details about content cannibalization. Then, we will explain how you can look for the signs that your web pages have this problem. More importantly, we will go through the ways of resolving this issue. Later, you will also learn how to prevent it from showing up in your next blog posts.

What is content cannibalization?

What is content cannibalization?

We often refer to the internet as a “web,” right? It would then make sense for it to have “spiders.” Search engine bots are the ones that perform this role on the real-life internet.

They analyze websites and then link them to related ones. They look for certain words and phrases to create these connections to provide relevant search results to people.

Meanwhile, you and I take advantage of this with SEO. We find the trending short and long-tail keywords so that the Google crawlers can rank our content on top of search results.

Sometimes, a lot of our content ends up ranking for the same keywords. As a result, our content ends up competing with each other and confusing the Google Search spiders.

In turn, it has trouble ranking your content, so your optimization backfires. Your website is nowhere to be seen on the first search page.

If my content doesn’t rank higher, is it always because of content cannibalization? No, that’s why you should confirm it first by mapping out your keywords.

Arrange your blogs and their corresponding keywords on a spreadsheet. Then, see if some of them have the same keywords. If you find a match, that’s a red flag.

Next, verify further by searching your domain name and the specific keyword in question. Type the keyword first, and then add “site:[domain name]”

Let’s say we’re ranking for “call centers” with the domain “leadadvisors.net.” It would look like “call centers site:leadadvisors.net.” Then, you should see which of your pages show up.

If more than one of your blogs appears, check for other SEO problems. If there’s nothing else that’s wrong, you have keyword cannibalization issues.

Related Article: How to Rank Your Content on Google

How can I fix content cannibalization?

How can I fix content cannibalization?

After identifying keyword cannibalization, you can now solve it. Here are the following most common and effective ways of resolving this problem:

  • Edit your content – Revise your blog, so it doesn’t aim for a certain keyword. What’s more, you could replace the old keywords with new ones. This is especially handy for product pages since you need to make sure people find your specific offering. Also, this is the easiest way to fix content cannibalization.
  • Combine your content – Let’s say you have duplicate content that aims for the same keywords, and you could combine them into a single page so that it will be the only one ranking for those terms and phrases.
  • Restructure your website – You may want to change how your web pages connect. For example, you could turn one of your most authoritative pages into a landing page. Also, you should check other elements like the anchor text.
  • Build new landing pages – You could also change how your internal linking works by making new landing pages. The new one could be your search page. Then your other pages may connect to it.
  • Delete content – I know it’s hard to let go of your precious pages, but it might be the only solution. Look for the ones that are doing poorly, then get rid of them. That way, your best will have no trouble with page ranking.

How can I avoid it in my next blogs?

How can I avoid it in my next blogs?

You can’t just keep on looking for content cannibalization and then solving it. Instead, you should prevent it from happening in the first place.

Remember the spreadsheet I mentioned earlier? The best way to solve cannibalization issues is also the most effective method for avoiding it. Next time, keep your keywords organized.

Place your succeeding articles and their keywords on that list. That way, you can quickly see if some of them are going for the same keywords.

Then, you can easily change the way you’re crafting the content. What’s more, use online tools like Google Search Console or SEMRush’s Position Tracking tool.
If you’re running a large company, you simply have no time to check each of your blogs, and that takes too much time that you’re using for other important business.

What’s more, training new staff might be out of the question. You want to keep costs down as much as possible, and your team might be busy with other projects too.

This is where LeadAdvisors comes in handy. We have experts that can create and manage your websites for you, and they’ll be in charge of the keywords and content creation.

Your blogs are in good hands while you’re dealing with the other parts of your business. Click here to learn more about how we could manage your landing pages.

Related Article: How to Start a Successful Blog

How can I avoid it in my ads?

How can I avoid it in my ads?

Believe it or not, content cannibalization can also be an issue for your advertising materials. Similar to blogs, they have this problem if they’re competing against each other.

This can happen in various ways, and there’s a way to resolve each one. Let’s look at how you can fix your online ads in case they do have this issue:

  • Geotargeting overlapYour ads might be covering the same location, and you may simply change, expand, or narrow the target area for your other ads.
  • Change the keywords – Online ads are also designed for SEO, so they have keywords. If your ads are targeting the same one, you may want to change the keyword.

Final Thoughts

Every issue your web pages encounter has a solution. You can even choose free or paid ones. You might be thinking that the paid options are the superior choice.

Yet, you should use both of them for solving content cannibalization. Spare no method that works so that your web pages earn the top of search rankings.

Businesses must adapt by performing the digital transformation. Always be on the lookout for new methods that could improve your content. There’s always a way to be better!

 

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