If your online traffic isn’t budging, you might have a case of content cannibalization. It’s when you have multiple pages targeting the same keyword. As a result, search engine spiders can’t make sense of your content, so they can’t rank it properly on results pages. It’s as if your webpages are fighting amongst themselves, with your SEO always losing!
We know how much time and money it takes to perform search engine optimization. We all want the best for our content, but sometimes we make mistakes that may undermine all our efforts. Content cannibalization is one such mistake that you can avoid, though. We explain how you can identify, solve, and prevent this SEO dilemma.
We will start by sharing more details about content cannibalization. Then, we will explain how you can look for the signs that your web pages have this problem. More importantly, we will go through the ways of resolving this issue. Later, you will also learn how to prevent it from showing up in your next blog posts.
What is content cannibalization?
We often refer to the internet as a “web,” right? It would then make sense for it to have “spiders.” Search engine bots are the ones that perform this role on the real-life internet.
After identifying keyword cannibalization, you can now solve it. Here are the following most common and effective ways of resolving this problem:
Edit your content – Revise your blog, so it doesn’t aim for a certain keyword. What’s more, you could replace the old keywords with new ones. This is especially handy for product pages since you need to make sure people find your specific offering. Also, this is the easiest way to fix content cannibalization.
Combine your content – Let’s say you have duplicate content that aims for the same keywords, and you could combine them into a single page so that it will be the only one ranking for those terms and phrases.
Restructure your website – You may want to change how your web pages connect. For example, you could turn one of your most authoritative pages into a landing page. Also, you should check other elements like the anchor text.
Build new landing pages – You could also change how your internal linking works by making new landing pages. The new one could be your search page. Then your other pages may connect to it.
Delete content – I know it’s hard to let go of your precious pages, but it might be the only solution. Look for the ones that are doing poorly, then get rid of them. That way, your best will have no trouble with page ranking.
How can I avoid it in my next blogs?
You can’t just keep on looking for content cannibalization and then solving it. Instead, you should prevent it from happening in the first place.
Remember the spreadsheet I mentioned earlier? The best way to solve cannibalization issues is also the most effective method for avoiding it. Next time, keep your keywords organized.
Place your succeeding articles and their keywords on that list. That way, you can quickly see if some of them are going for the same keywords.
Then, you can easily change the way you’re crafting the content. What’s more, use online tools like Google Search Console or SEMRush’s Position Tracking tool. If you’re running a large company, you simply have no time to check each of your blogs, and that takes too much time that you’re using for other important business.
What’s more, training new staff might be out of the question. You want to keep costs down as much as possible, and your team might be busy with other projects too.
This is where LeadAdvisors comes in handy. We have experts that can create and manage your websites for you, and they’ll be in charge of the keywords and content creation.
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