Natural Language Processing (NLP) and Latent Semantic Indexing (LSI) are two powerful techniques used to extract meaning from text. LSI and NLP are often confused as they often serve similar purposes. However, the two important differences must be understood to take full advantage of their capabilities. To understand the differences between LSI and NLP, it…
A content production strategy is vital to generating traffic for your website or blog. Planning and executing a thoughtful content strategy can create informative and engaging content, driving readers to your site. Once you know what kind of content you want to create, you need to develop a process for approving and publishing content. The…
You’ve put in the hard work of creating quality content, and now it’s time to make sure as many people as possible see it. One way to do that is by repurposing your content into different formats so that it can be consumed in different ways. Not only does this give you a greater chance…
Brand reviews have become increasingly important for businesses. However, it can be hard to get ones that are reliable and objective. You never know if the person writing the review is actually a customer or just someone with an axe to grind. A single positive or negative review can make or break a business. Not…
PR media coverage is often seen as a luxury that only the biggest brands can afford, but this simply isn’t true. Mid-size brands can get great PR media coverage if they have the right strategy in place. Press releases offer a variety of benefits for businesses of all sizes. A press release can be a…
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