Woman taking notes in front of computer

7 Metrics to Measure Your ROI With Your Guest Contributed Content

Guest contributions are imperative for creating thought leadership content, but tracking your return on investment is often difficult. Although the content can potentially increase customer trust, it is difficult to precisely quantify the benefits of this guest post. You can incorporate easy-to-track metrics that should help decipher your ROI. You need to assess your company,…

iPad with Google Search

Sponsored Content Benefits & Why it Will Skyrocket Your Brand Name

Sponsored content is a type of online marketing that involves creating and publishing material that promotes a brand, product, or service. Its benefits include: Developing trust with potential customers Increasing website traffic Improving search engine ranking Boosting sales If you’re an eCommerce brand looking to improve your online presence, sponsored content is a great way…