7 Tips to Optimize Your Landing Page for Search Engines

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7 Tips to Optimize Your Landing Page for Search Engines

Do you want to optimize your landing pages? If you have never heard of a “landing page” before now, you are likely a newbie in the online marketing world. As far as digital marketing is concerned, a landing page form is a single web page designed solely to perform a marketing campaign.

Simply put, it is where the visitor lands once they click on a directory such as Google AdWords on search result pages or similar pages. Landing pages are also known as CTA (call to action). The makeup or design of a landing page SEO is quite simple. This puts landing pages in the best position to push up the conversion rate for Google AdWord campaigns.

At times there is confusion between a landing page content and other web pages. To distinguish between these web pages more clearly, you need to understand the differences between organic traffic and paid search traffic.

Landing Pages and Paid Search Traffic

Landing Pages and Paid Search Traffic

Whenever you hear about landing pages, have it in mind that they are designed for paid search traffic, such as Google Adwords and other related platforms, being the foremost web search engine. This is the direct opposite of organic traffic generated by a programmed algorithm on web browsers. Owners of web space use it to increase conversion. 

There are four components you will find on a Google search result page there. They are:

  1. Paid search results (Google AdWords)
  2. Google featured snippet
  3. Organic search results
  4. Paid search results (Google shopping ads)

Paid search results such as Google AdWords and Google shopping ads are designed such that the advertisers can dictate to the web browser where the link takes users to. This way, you could decide to direct them to any home page of your choice. 

Paying attention to essential landing page elements is vital to its visibility. Now, let us see some aids for optimizing your search engine landing pages.

1. Be Familiar with your Keywords

Be Familiar with your Keywords

This is the first thing you should do before you get down to work on your landing page optimization. You are to determine which keyword is suitable and applicable to your site. There are tools used in looking out for the most searched keywords within your site niche to do this effectively.

Note that when we talk about keywords, we are referring to single words like “advertising” or hyphenated words like “digital marketing.” That is why it is essential to be careful when choosing keywords for your landing page to be specific yet encompassing.

An excellent way to understand how your choice of keywords will work is to put yourself in the searcher’s position. To do this, make a list of keywords you intend to use and run a search on the web browser if the results fall in line or are related to the content of your landing page. Then, you can be sure to be on your path to having an effectively optimized landing page.

2. Make Use of Impressive Title Tags

Make Use of Impressive Title Tags optimize landing page

The search engine makes use of bots. Amongst other things, these bots scan through page title tags you use for your web page. To get a sense of how these tags work, you need to see it as an interviewer and your title tag as a job seeker. 

In this case, you will agree that the first impression is critical to your title tags’ success. To this end, ensure that they are punchy and not too long. In fact, make sure you do not go past 65 characters.

3. Make Use of META Descriptions as an Indicator

Make Use of META Descriptions as an Indicator

If you are not familiar with META description tags, you can think of it as a free signboard for the search engine results page. It is usually found somewhere below the website title and URL.

At times search engines might choose not to display your META. However, it is still best to pay attention to it as a well-written META description, making it a message matching indicator. That way, it will draw users’ attention when search engines decide to reflect on the search result page.

4. Fine-Tune your URL

Fine-Tune your URL

Take it or leave it. Search engines are sensitive to your URL. When constructing your landing page URL, ensure that it contains at least one relevant keyword. Preferably, make sure you use your primary keyword. 

Your URL might look like just an identity for your landing page. However, it might mean much more to your web browser. To this end, never forget to be choosy when picking words for your URL.

While trying to position your page within the search engine, you need to consider the users who might want to use the URL details. While you must use relevant keywords, it is also vital that your URL is not packed with long words. Using a short URL, you will be helping users who want to copy from one device to another most, especially when the network is a constraint.

5. Make your Headlines Catchy

Make your Headlines Catchy

If you want an excellent lead capture, such that your landing page will be worthy of the attention of search engines, it is essential to give it a high-quality headline. When the user sees your header, it should spark a deep sense of curiosity that he won’t be able to resist reading through.

It is even more effective when you can get one or two keywords into your header. Web browser spiders are designed to identify such headlines and push them towards the first page of the search engine.

Related Article: How to Post an SEO Friendly Blog

6. Choose your Content Wisely

Choose your Content Wisely to Optimize Your Landing Page

Search engine bots are getting more and more powerful. Although they don’t really understand the words, they have the ability to read every word and fish out the keywords. To optimize a landing page or increase its visibility, you need to do more than just putting keywords in between the contents. It would help if you also made them stand out.

If you find out that all these are not working out fine, you can look out for synonyms of keywords and fix them into your content. One way to do this is by modifying them, making them bold, or putting them in italics. This will help bots understand what your page is about and fix it in its rightful place.

Lastly, on this point, pay details attention to your call to action. Make it convincing to the highest possible degree to attract your target market.

7. Be Mindful of Visually Impaired BOTs

Be Mindful of Visually Impaired BOTs

As much as artificial intelligence is being deployed into the world of web browsers, it is not yet perfect. 

To this end, it is essential that if you are making use of images on your landing page, make sure you complete it with a short description that has the keyword embedded into it.

Related Article: Social Media and Lead Generation – How They Combine


Landing page optimization looks like a big deal. In truth, it is. However, when you have the details of what is involved, you will find it a lot easier.

To get the best results for your landing page. This is a good move for lead generation as you stand a chance of generating more leads up to tenfold towards your target audience. You can reach out to Lead Advisors for landing page optimization.

Updated July 6th, 2021.

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