7 Best Lead Generation Tools For Better Sponsored Content

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Sponsored content allows you to reach more potential leads beyond your company. Materials like sponsored blog posts let customers from other businesses understand your brand. What’s more, you could use lead generation tools to monitor and improve your content. Together, sponsored content and marketing automation can take your campaign further!

We’ll explain how the best lead generation tools can help you with sponsored content. Since there are many options, we’ll show the must-have features for your lead generation tools. Even better, we’ll suggest some of the numerous lead generation choices available. Finally, we’ll point out the best ones for your sponsored content.

Take time to learn how lead generation tools can boost your sponsored content. That way, you can see how these services help in generating leads. What’s more, they could help persuade more people to visit your website, send targeted emails, and so much more. Marketing automation lets you take your sponsored content and overall marketing to the next level!


What is a Sponsored Post?

A sponsored content like a blog post is a form of native advertising. It’s content that contains links for further information and helps the audience understand what they’re reading!

Sponsored content posts can be created through blogging, which means you will have to use your creativity to write them. Your topic might include marketing tips, how-to articles or tricks about certain topics, etc.

Where Does Social Media Come to Play a Part?

Where Does Social Media Come to Play a Part?

Sponsored content posts are often seen on social media. Here are some other ways you can create sponsored content blog posts by using social media accounts:

Twitter – You’ll need an account if this platform interests your target market. Share interesting tweets with hashtags related to your niche (so people interested in buying products from businesses such as yours find it). This way, you’ll attract followers who may want more info with your sponsored content.

Facebook – You can advertise on Facebook by creating sponsored content posts for your page, which will appear in the “featured” section. You’ll also be able to use paid native advertising through ads manager or Power Editor.

Instagram– If Instagram-sponsored content is relevant to your target market, this platform could work well to promote articles written as long-form content. The images and captions might appeal to those following an account related to fashion, crafts, recipes, etc., who then click on the link within their feed.

Linkedin Sponsored Content

LinkedIn – LinkedIn sponsored content offers a unique opportunity if you’re interested in connecting with professionals who are part of specific industries and groups. When someone likes your article (or profile), they may want more information from you about what services/products you offer. This way, your sponsored content can get even more interest.

What makes a good lead generation tool for sponsored content?

What makes a good lead generation tool for sponsored content?
The internet lets billions of people from around the globe meet. As a result, most businesses use digital marketing to extract leads in cyberspace.

Nearly every brand has a profile on social media platforms. What’s more, they help each other grow by posting sponsored content from other businesses.

As you can imagine, you can’t generate leads online just by yourself. Thankfully, you could choose the best lead generation tools to assist your marketing campaign.

Otherwise known as marketing automation tools, these facilitate digital marketing campaigns. They have a bunch of features that could aid in their various aspects.

A single Google search can suggest hundreds of lead generation tools. If you’re not careful, you may pay for services that don’t fit your marketing plans.

In turn, you should be aware of the characteristics your choice should possess. There are 4 things your lead generation tool should have:


As a business owner, your time is mostly dedicated to improving and managing your company. You don’t have time to learn technical know-how such as coding.

That’s why your lead generation tools should be easy to use. Choose the ones that offer the best features while keeping the user experience simple.

What’s more, the user interface should not be cluttered with numerous options and menus. Instead, the UI should keep them out of sight unless you select them.


Digital marketing has several aspects you need to manage, monitor, and improve. Juggling all these parts requires multiple software and online services.

That’s why your lead generation tools should connect to your software solutions. Your choice must be able to adjust to the software and online services you’re using.

For example, your lead generation software should allow your sponsored content to function on other websites. If not, they may become a hassle instead.


You could find a lot of free lead generation tools online. As you’d expect, the best ones charge for their services and features.

Know your marketing needs and match them to the best lead generation tools. They should have all the functions useful for your campaign.

Of course, it should fit the company budget. Weigh your options carefully to get the most out of your lead generation tool.


Lead generation tools can help your marketing campaign in several ways. For example, these services help you gather contact information.

Also, these could turn decision-makers into potential purchase-makers. What’s more, they let you track your campaign’s progress in real-time.

It would help if you chose the option that fits your brand goals. You don’t want to spend on additional features that you don’t need!

Types of Lead Generation Tools

Types of Lead Generation Tools

There’s a lot of moving parts in a marketing campaign. For instance, businesses post sponsored content on numerous websites while improving the ones on the homepage.

As a result, there are multiple kinds of lead generation tools. Each is designed for a specific part of your marketing campaign:

  • On-page – Helps attract more leads to your website by providing page builders.
  • Inbound – Reels in more leads to your website and other channels
  • Outbound – Helps detect leads and send messages on email, calls, and other channels
  • CRO tools – Increases the number of users converted into leads
  • Email marketing tools – Helps nurture email and generate new leads along the sales funnel
  • Search marketing tools – Boosts organic and paid search traffic while generating additional on-site leads
  • Marketing management tools – Measures and maximizes lead generation and improves lead quality

Check your campaign for areas for improvement. Then, match them with the most suitable lead generation tools online.
What kind of lead generation tools are best for sponsored content?
If you need help with sponsored content, you may want to hire online influencers. They are charismatic and talented people who have millions of social media followers.

They’re present on the major ones like Facebook, Twitter, and Instagram. In turn, they could promote your goods and services to their multimillion followers.

Influencer marketing is so effective that more businesses are adopting it to their campaign. People trust influencers more than traditional ads so that they could boost a brand’s public perception.

What’s more, it lets your marketing spread naturally and quickly on the internet. After an influencer promotes a product, it may attract numerous shares and likes.

Even better, social media sites now have their lead generation tools. This allows businesses to benefit further from these websites.

As a result, you should use their tools for sponsored content. These let you make use of the latest trend in marketing by boosting your own.

The Importance of Native Advertising

native advertising

Native advertising can create sponsored content like blog posts, which are then shared on social media. With sponsored content, native advertising is critical for your sponsored post to hit the target audience. Native ads are a way to bring your sponsored content to the limelight of the content marketing world.

List of Best Lead Generation Tools to Use

List of Best Lead Generation Tools to Use

As we’ve said, you should use the best lead generation tools that suit your needs. Each type is intended for different aspects of your digital marketing campaign.

On-page types allow you to attract more website visitors. They could also boost your conversion rate by turning them into actual customers.

Outbound marketing involves the old lead generation strategy of sending cold emails. Also, inbound marketing lets further assist in gathering high-quality leads.

Conversion rate optimization (CRO) tools urge visitors to perform specific actions, such as clicking on sponsored content. In turn, they could improve your entire marketing campaign.

Email marketing lets you guide customers along your sales funnel. It involves sending targeted messages to promote specific customer actions.

Search engine optimization (SEO) helps your brand show on top of online search results. As a result, people are more likely to choose your products and services.

Lastly, marketing management tools unify every part of your marketing campaign. They also help you manage sponsored content and other channels effectively.

OptinMonster: Best On-page Lead Generation Tool

OptinMonster: Best On-page Lead Generation Tool

For the best lead form builders, check out OptinMonster. It lets you create popups and overlays without any technical skills.

The drag-and-drop builder lets you craft landing pages easily. Plop down images, buttons, videos, and other elements with ease using the landing page builder.

OptinMonster enables you to target your campaigns accurately in several ways. What’s more, the site offers seamless integration with multiple websites.

LinkedIn Sales Navigator: Best Inbound Lead Generation Tool

LinkedIn Sales Navigator: Best Inbound Lead Generation Tool

The LinkedIn Sales Navigator helps you capture leads for business-to-business (B2B) sales. It provides various sales tools such as CRM integration and automated lead generation.

Its data can be imported into your preferred CRM, so your sales team can better manage sales pipelines. Also, it can help you reach new connections outside your direct network.

However, it requires paid subscription plans. B2B businesses may choose from business, sales, and enterprise plans to meet varying marketing needs.

Buzzbuilder: Best Outbound Lead Generation Tool

Buzzbuilder: Best Outbound Lead Generation Tool

Outbound marketing mainly involves sending emails to potential customers. This can be challenging since you’ll need to sift through numerous contacts and send them messages.

Fortunately, Buzzbuilder can help you send the right emails to each customer. It could analyze how they behave on your website, then estimates their interest in your brand.

Buzzbuilder can help create personalized emails and send them to your prospects. It could also follow up with another email after a set period.

Leadformly: Best CRO Tool for Maximum Leads

Leadformly: Best CRO Tool for Maximum Leads

Most businesses use sponsored content to lead customers to their products page. Unfortunately, the web forms inside could put them off.

Leadformly can help you create and improve your web forms. If visitors frequently leave at a specific part of the form, the tool can notify you.

What’s more, it can suggest how you can improve your web form. If they leave when they’re filling out email addresses, it may recommend removing or editing the part.

ActiveCampaign: Best Email Marketing Tool

ActiveCampaign: Best Email Marketing Tool

Digital marketing has changed significantly, but companies still send emails to potential customers. Of course, you can’t send all those messages by yourself!

Fortunately, ActiveCampaign could assist your email marketing campaigns. It can sift through your email list and send the appropriate message for each client.

Even better, this email marketing tool lets you test out your emails. It enables split testing of your emails, so you could find out which A/B tests work best.

SEMRush: Best Search Marketing Tool

SEMRush: Best Search Marketing Tool

You could adjust your company’s SEO using Google Analytics. However, you need to understand your competitors, so you could further improve your marketing campaign.

Studying their sponsored content and other marketing materials won’t cut it. Fortunately, SEMRush can help you track the marketing strategies of other companies.

This tool can suggest top-ranking keywords and show the ones used by competitors. It could also track user feedback, providing better insights into the market.

Hull.io: Best Marketing Management Tool

Hull.io: Best Marketing Management Tool

As we’ve said, digital marketing covers multiple channels. Besides your homepage content, your strategy should use sponsored content, email marketing, and other tactics.

Managing all these moving parts can be overwhelming. Thankfully, Hull.io can put all those pieces together into a unified marketing campaign.

The marketing management tool can help you organize data from multiple channels. Even better, it serves as a hub for your marketing team and their tools.

Final Thoughts

An effective digital marketing strategy involves multiple tactics. For example, businesses post editorial content for their homepage, but they have sponsored content on other sites.

Thankfully, there are online tools designed for each aspect of your campaign. Some offer free trials, but you need to shell out funds for the best options.

Check other services outside our suggestions, like Intercom, Drift, Hubspot, Voila Norbert, and Hunter. Specifically, WordPress has great plugins and templates.

Try including more features like bots for live chat. Your campaign should use different methods like sponsored articles, Google ads, and pop-ups.

You’ll need a lot of time planning all this, though. Also, an effective digital marketing campaign requires a team of experts with the best lead generation tools.

Even better, you could outsource to the best digital marketing agencies like LeadAdvisors. The company can provide all your marketing campaign needs.

From the best experts to the necessary tools, LeadAdvisors can handle your marketing needs.

They could take care of your campaign while you take charge of your business.


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