5 Steps to Improve your Domain Authority

This represents search engine optimization.

You’ve encountered the term before, and you know how it’s valuable, but what Domain Authority precisely is, and how can it help your website rank higher?

Once you understand DA, you’ll be able to use it to make better decisions about your website’s SEO. You’ll know which keywords to target, which links are worth pursuing, and how to improve your website’s ranking potential.

Read on to learn about Domain Authority, what it is, how it’s calculated, and why you should care.

We’ll also dispel some myths about DA and explain how you can use it to improve your SEO strategy.


Domain Authority is one metric provided by Moz, an SEO software company. Thus, we’ll refer to the definition Moz supplied:

Domain authority, or “DA,” is “A search engine ranking score that anticipates how likely a website is to rank on search engine result pages (SERPs).”


How domain authority calculated
How domain authority calculated DA

Domain Authority is calculated by evaluating linking root domains, the number of total links, MozRank, MozTrust, etc. — into a single DA score. This score can then be used to contrast websites or track a website’s “ranking strength” over time.

  • Linking Root Domains: The number of unique (different) domains linking to your site.
  • Total Links: The total number of links (from unique domains and pages) to your site.
  • MozRank: A link popularity score. The higher the MozRank, the more popular the linking page is.
  • MozTrust: A trustworthiness score. The higher the MozTrust, the more trustworthy the linking page is.

A higher DA score indicates that your site is more likely to rank high in search engine results pages (SERPs). However, it is not a metric used by Google in determining search results.


Free domain analysis SEO tool
  • Domain Authority does not include any information about a website’s actual PageRank.
  • It also does not take into account other off-page factors that may influence search engine rankings, such as on-page optimization, anchor text, or the age of the site.
  • It is a logarithmic scale, so it’s more important to focus on the relative difference between two Domain Authority scores rather than the actual numerical Domain Authority score.

Domain Authority scores can be used as a comparative metric to track the relative progress of your website over time.

For example, suppose you see that your Domain Authority has increased from 30 to 40 over the course of several months. In that case, you can be confident that your site’s search engine optimization (SEO) efforts are performing and having a positive impact.

While Domain Authority is important, it’s just one small part of the larger picture; your website’s success ultimately depends on a variety of other factors, including on-page optimization, off-page SEO, and content marketing.


If you’re looking to improve your website’s domain authority, there are a few key steps you can take.

By following these steps, you can extensively improve your website’s domain authority in no time!

Publish high-quality content consistently.

Customer journey through evergreen content

The aspect of boosting your domain authority intertwines with your content marketing.

Thus, one of the most fundamental things you can do to improve your website’s domain authority is to publish high-quality content consistently.

It not only helps to attract visitors to your site but also gives search engines something to index. Make an effort to publish at least one new piece of content each week, and make sure that it is evergreen, well-written, and informative.

Promote your content.

Get involved with the online community and participate in discussions.

Another great way to build links back to your site and improve your visibility is to get involved with the online community and participate in discussions.

There are many forums and discussion boards related to your industry, so find a few that you frequent and get involved in the conversations.

Commit to Guest Posting

Evergreen informative content

Guest posting can be a great way to get exposure for your blog, build up your portfolio, and connect with other bloggers in your niche. It can also be a great way to improve your visibility and generate traffic back to your own site.

If you’re interested in guest posting, there are a few things you need to keep in mind:

  • Make sure that you’re only guest posting on blogs that are relevant to your niche.
  • Take the time to craft high-quality posts that will offer value to the readers of the blog you’re guest posting on.
  • You should also check their DA and PA for target pages, how long their posts are, and who their audience is.
Guest posting

When it comes to refining your website’s search engine optimization, two of the most critical factors are keywords and backlinks. Make sure to use relevant keywords in your content, and include links back to your site whenever possible.

Reference other authoritative websites in your content.

Backlink factors vs on page factors

In order for your content to be truly trusted and authoritative, you should reference other reputable websites within it.

It could include linking to news articles, research studies, or other blog posts. By including these references, you’re not only adding credibility to your content but also helping build relationships with other websites.

LA Guest posting clients

AuthorityLabs provides an up-to-date list of the top 100 domain authorities. Check it out to see where your site ranks and get some ideas for sites to reference in your content.

Monitor your website's analytics and adjust your strategy accordingly.

One of the most crucial aspects you can do to improve your domain authority is to monitor your website’s analytics. It will help you track your progress and see what’s working well and needs to be changed.

By regularly checking your analytics (once a month is recommended), you can make sure that you’re on the right trail and adjust your strategy as needed.


As we mentioned, the aspect of boosting your domain authority score correlates with your content marketing strategy.

Thus, you’ll need a partner to build a holistic strategy that includes various content across multiple platforms.

At LeadAdvisors, we shape narratives and perceptions with informative evergreen content and powerful storytelling to elevate brand awareness, drive conversations, and achieve exceptional results.

  • Online for months and years to come!
  • Content with a Dofollow link that Google will index.
  • Permanent publication featured on Google News.
  • Build value and reputation when customers search for your brand online.
  • Keyword ranking and links back to your website.

Why LeadAdvisors?

Our website credentials

  • 20 Million Monthly Users
  • 5 Million Monthly Visits U.S.
  • 5 Million Monthly Visits CANADA
  • 750k Monthly Visits Australia
  • 500k Monthly Visits UK
  • DA 89 by Moz
  • DR 84 by Ahrefs


Scores between 40 and 50 are counted to be average. Domain Authority between 50 and 60 are rated as good. Scores above 60 rate the Domain Authority as excellent.

No, Google does not use Domain Authority in its algorithm.

Although your domain authority score does not directly influence your SEO ranking, it can still impact the results of your SEO campaigns.


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