There is no question that running Google Ads will help you drive traffic to your website. Many businesses avoid beginning a Google campaign because they don’t think they have a large enough budget and will blow the marketing dollars that they do have or are just overwhelmed with learning how to set up the campaigns.…
Without a seed of doubt, Facebook has been the top social media platform for several years now. Even though Facebook started as a pure social media networking platform to help people connect with friends and family, it was only a matter of time before it emerged as an effective medium for promoting brands and marketing businesses.…
Brands have embraced influencer marketing and are now collectively spending billions of dollars a year on influencer marketing campaigns. But despite the spend, many brands aren’t realizing influencer marketing’s full potential. Here are six things brands should do to ensure that their influencer marketing campaigns are successful. 1. Do Due Diligence Big brands are cracking…
Last week, Instagram sent the worlds of entertainment, content and social media into a collective fit with its announcement of IGTV, a longer-form vertical video service. The announcement shows the clear intentions of Facebook’s wunderkind photo-sharing network to march onto the turf of YouTube and capture a greater share of the digital ad world. First, the…
Balancing today’s priorities while planning for tomorrow is a constant struggle. It’s clear that Artificial Intelligence (AI) is here to stay, but is 2023 the year when everyone jumps on the call center tech bandwagon? Is cost the only reason to outsource your call center functions? Are companies abandoning their outsourcing relationships to bring them…
From being a mere $7 billion industry in 2006, to currently being estimated at about $120 billion, the growth prospects in BPO are tremendous, and has shown a lot of promise. So what is so fascinating about this industry that has attracted so many businesses and resulted in this form of growth? In spite of…
It’s safe to say most business owners don’t go into the office every day excited about data processing or other administrative burdens. It’s time to stop trying to juggle everything yourself and overwhelming your employees by expecting them to do the same. It’s time to restore balance to your business and leverage your team’s unique…
Using social media to brand your business isn’t groundbreaking anymore. Been there, done that? But although social is still important for branding and generating buzz, it’s increasingly used for lead generation. At Lead Advisors, we’ve found that tapping into social media channels can transform your lead generation efforts. Social Media for Lead Generation Power Tips…
The success of your sales team relies heavily on a growing the pipeline by Outbound Prospecting. Other factors matter too, of course like how the team is managed, how valuable your product is and how skilled your sales reps are but without a healthy pipeline you stand no chance of reaching your growth goals. Luckily, this…
Do you feel overwhelmed or stressed out? Do you feel that your business is getting neglected due to your tough schedule? All of this might affect your scalability and profitability, worry no longer Outsourcing will make your life easier. If you are concerned about all this, consider bpo solutions to help your business grow. The…
Automated workflows have become a mainstay in business software. Companies from all industries use them in a variety of ways for a variety of purposes. They have been lauded as almost silver bullets for improving efficiency. So what’s behind all the hype? In this blog, we’ll explore workflows through automation, emphasizing their application to modern…
What Is Lead Generation? Lead generation is the collaborative process of tempting strangers to your site, warming them up as potential customers, and getting them to spend on your products or services to boost conversion rates. Why Do You Need Lead Generation? To make sales and take your business off the ground, you need to…
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